TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Sales & Marketing

Set The Bar Ridiculously High | Tom Bilyeu

- October 18, 2017
Tom Bilyeu inspires with quotes fromCarl Von Clausewitz and other successful, driven people in today's CBT News Daily Motivation. Watch more from Tom Bilyeu on his Youtube channel here: https://www.youtube.com/channel/UCnYMOamNKLGVlJgRUbamveA  
language
Sales & Marketing

Speak Your Customers’ Language

- October 17, 2017
Not long ago doctors typically talked to their patients in professional jargon, using terms that were hard for average people to understand. The hapless patient often felt intimidated and at...
Holiday Weekends
Sales & Marketing

Are three-day holiday weekends still impactful?

- October 17, 2017
We know it's another month from now, but if you haven't thought about the next Holiday three-day weekend, maybe you should. It's Thanksgiving, but according to numbers from the last...
Instagram strategy
Sales & Marketing

Forming a great Instagram strategy to sell cars

- October 16, 2017
Instagram has steadily become one of the top social media platforms. It has garnered over 700 million monthly active users worldwide, with 500 million users being active daily. Just in...
winter preparation
Sales & Marketing

How to Promote Winter Preparation Sales in your Service Department

- October 16, 2017
It’s that time of year again for most of the country. Leaves are falling from the trees, and snow will begin falling from the skies. Winter can be particularly harsh...
consumers
Sales & Marketing

CDK’s Ron Frey: All the touchpoints consumers are engaged in

- October 16, 2017
With the amount of research consumers do before they even hit your lot, why are some salespeople still trying to sell a car when consumers already know what they want?...
loyalty programs
Sales & Marketing

Loyalty and Rewards Programs – What Works & What Doesn’t

- October 13, 2017
Make the right offer to the right person, at the right time, and you have a sale. It’s a great feeling. But make that same offer to your customer at the...
email marketing
Sales & Marketing

8 Tips to Drive a Successful Email Marketing Campaign

- October 12, 2017
As one of the most effective online marketing strategy, email marketing continues to be a favorite among dealerships. Roughly 77% of adults claim that their preferred method of communication is...
woman car buyers
Sales & Marketing

Increasing Expertise with Women Car Buyers

- October 12, 2017
Women are important. Why? Look at the facts. Women are the most dynamic and fastest growing economic force, controlling over $7 trillion in spending in the U.S. As breadwinners, 72 percent...
marketing
Sales & Marketing

What is Needed for a Fast-Moving Sales Challenge

- October 11, 2017
In today’s car-buying climate, the necessity to shift a new car off the lot has never been greater. New sales are now falling below expectations to 2015 levels despite generous incentives,...


Latest Articles
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White House revises metals tariffs, Stellantis eyes Canada EVs with Leapmotor, NHTSA considers ban on faulty Chinese airbags

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Legal battles reshape car sales
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Legal battles reshape car sales

California’s War on Classic Cars Just Hit a Wall—Thanks to Jay Leno
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California’s war on classic cars just hit a wall– Thanks to Jay Leno


CBT News
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