CDK’s Ron Frey on developing the best in-store process
Does every car shopper want to handle the buying process all online? It depends on who you ask. In an interview with CBT's Jim Fitzpatrick, Ron Frey, Chief Strategy Officer...
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Brian Archey: Why attribution is so hard
Attribution is a trending topic, but some people want to know why attribution is so hard. It's a simple question with a not so simple answer. While at the Automotive...
Andy Medley: Why customers want total control of the car buying process
While at the Automotive Analytics and Attribution Summit, CBT's Joe Gumm asked Andy Medley, President and Co-Founder of PERQ, when he believes car shoppers will have more control of the...
Demand More from Your Ad Agency Partners
New technologies and metrics are available to help dealers optimize their marketing mix and answer the age-old question: Who Sold It? Multi-touch, cross-device sales attribution starts by having clean customer...
Bridging the gap from online experience to showroom buying
Attribution, to some, is connecting online activity to what happens in a dealership. For James Grace, Senior Director of Analytics Products with Cox Automotive Media Solutions Group, and President Brian...
Brooke Skinner Ricketts: How the digital age has changed the 4 P’s of marketing
When it comes to marketing, industries have aligned themselves with the "Four P's": Product, Price, Promotion, and Place, otherwise referred to as the "marketing mix." For auto retail, Brooke Skinner...
Influencer Marketing at Your Dealership
With the rise of social media and social stars, it was inevitable that a perfect platform for advertising would be created. The Millennials and Gen Z are either already in...
Max Steckler: How do you achieve measurable results with digital marketing?
We're almost a month away from wrapping up 2017, and maybe your dealership didn't achieve the measurable results it wanted to drive additional profit in every area of your dealership....
What to Write About on Your Dealership Blog
Having a blog can greatly increase your dealership’s visibility as well as increase the connection level between you and your customers. It’s a great way to get your customers, prospective...
Pete MacInnis: What’s holding back dealers from digital retailing
Back in August of this year, eLend Solutions conducted a survey showing a big disconnect between how progressive dealers think they are and the extent to which they are actually implementing...
Latest Articles
