Whatever Happened to Promotion?
Cars.com recently published their Guide To The 4Ps of Automotive Marketing™ with product, price, place, and person representing four primary pillars of successful auto dealer marketing. In times past, the last...
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Steve Greenfield: How Dealers can Sell Cars with Digital Marketing
Steve Greenfield, CEO and Founder of CompetitorPro and winner of the 2017 DrivingSales Innovation Cup for VinFactor, sits down with Joe Gumm of CBT News to discuss how dealers can...
The Hardest Role to Hire and Retain: Why You Need a Digital Marketing Manager
One of the hardest positions to hire for, train and keep in an automotive dealership is a digital marketing manager. Owners spend thousands and, in many cases, hundreds of thousands...
Jason Ezell: How To Eliminate Lagging Inventory
Don’t get stuck with last year’s inventory after the first of the New Year.
In this interview, Joe Gumm of CBT News speaks with Jason Ezell, VP of Product with Force...
Automotive Sales Totals for November 2017
CBT News Anchor Joe Gumm reports on U.S. automotive sales totals for the month of November 2017 at dealerships around the U.S.
The seasonally adjusted, annualized sales rate for the month was...
Advertising Violations: Easy To Find And Hard To Defend Against
There’s no doubt that the right advertising program can make you plenty of money. But as they say, it’s not how much money you make but how much you get...
Self-Branding for Car Salespeople
Regardless of your profession, chances are that you’ve been working on expanding and improving your self-brand, especially self-branding for car salespeople. Self-branding, in simple terms, just revolves around how other...
Bill Wittenmyer: What works best: Human connection or technology?
There has always been a battle between what still works when it comes to the car buying process. Some say the way you greet customers makes a huge difference, as...
Three Ways to Stay Ahead of Your Competition
Competition is the catalyst that makes the world go around. It promotes innovation, stifles complacency, and brings out the best in our businesses. However, competition can also be extremely stressful....
How to Perfect Your Training Techniques
The old saying that “practice makes perfect” is often attributed to America’s second President, John Adams. Whether or not he was the first to lay claim to this idea, it...
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