TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

digital marketing
Sales & Marketing

Max Steckler: How do you achieve measurable results with digital marketing?

- November 17, 2017
We're almost a month away from wrapping up 2017, and maybe your dealership didn't achieve the measurable results it wanted to drive additional profit in every area of your dealership....
dealership blog
Sales & Marketing

What to Write About on Your Dealership Blog

- November 15, 2017
Having a blog can greatly increase your dealership’s visibility as well as increase the connection level between you and your customers. It’s a great way to get your customers, prospective...
retailing
Sales & Marketing

Pete MacInnis: What’s holding back dealers from digital retailing

- November 15, 2017
Back in August of this year, eLend Solutions conducted a survey showing a big disconnect between how progressive dealers think they are and the extent to which they are actually implementing...
VDP - vehicle detail page
Sales & Marketing

Four Ways to Optimize Your VDP and Drive Sales

- November 15, 2017
We need to redefine the meaning of the vehicle detail page (VDP). At a time when automobile shoppers are expecting more transparency and user-friendly experiences, the VDP is more than a...
sales forecast
Sales & Marketing

Your 2018 Sales Forecast: Fact or Fiction?

- November 14, 2017
How does your dealership come up with a number for your monthly or annual sales forecast? Most of the time we start by looking at last year's numbers. How many...
influence
Sales & Marketing

3 Fundamental Sales Books Every Car Salesperson Should Read

- November 14, 2017
Selling cars is more than just exchanging money for metal. It is understanding people. It is also understanding your own psychology and that of your customer. There are many good...
inventory
Sales & Marketing

WardsAuto’s Haig Stoddard on Lagging Inventory

- November 14, 2017
If your dealership is hoping the last two months of 2017 are just as good or greater than the two months prior, the signs look good. September and October had...
customer experience
Sales & Marketing

How to Map the Customer Experience at your Dealership

- November 13, 2017
With the increasing number of transactions happening online every day, it’s becoming easier for companies to quantify their customer’s shopping experience. Customers are more likely to chosen certain products and...
David Lewis
Sales & Marketing

Meet David Lewis: Creating Change, Fun and Sales

- November 10, 2017
Spend an hour at a David Lewis training session and you ask the same question as all the other attendees: Where have you been? Yes, Lewis’ sessions are that transformational. “All...
phone experience
Sales & Marketing

How to Book More Appointments

- November 9, 2017
Dealers lose the majority of their hottest leads within the first 15 seconds of each call. The culprit? Poor phone routing. It’s a common misconception that the only way to provide...


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CBT News heads to Washington, D.C., to host Auto Leadership Summit
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Rising gas prices push shoppers toward hybrids and used vehicles
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Cox Automotive's Derek Hansen talks about how AI is reshaping used-vehicle sales and sourcing as inventory hits historic lows.
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How AI is reshaping used-vehicle sales and sourcing as inventory hits historic lows


CBT News
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