TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

consumer engagement
Sales & Marketing

Increasing Consumer Engagement and Trust: Five Ways Dealers Can Support Their Local Communities

- November 6, 2017
According to a 2015 Nielson Global Corporate Sustainability Report, 66 percent of consumers are willing to spend more money with a company that has a sustainable brand. Regarding millennials, the...
bottom line
Sales & Marketing

Luxury Trims and Add-Ons Boost Your Bottom Line

- November 6, 2017
New car sales have been affected significantly by low gas prices and an influx of SUV and truck sales. From 2015 to 2016, new car sales were down 9 percent...
selling cars
Sales & Marketing

5 Strategies to Increase Sales

- November 3, 2017
It is a manager’s favorite line: “We need to just get back to basics.” While there is certainly something to be said about the benefits of mastering the basics, it...
marketing
Sales & Marketing

Brian Pasch: Marketing Manager Qualifications

- November 3, 2017
How do you know your marketing manager is taking the right steps of optimizing your dealership's return on ad spend? How were they even hired as your marketing director and...
competitive advantage
Sales & Marketing

Think You Can Hold a Creative Competitive Advantage?

- November 2, 2017
There’s a belief among many in the industry that “innovative” dealers can somehow gain and hold a marketing or technological advantage over their competition. This belief is so strong among...
Sales & Marketing

October 2017 Auto Sales Totals

- November 2, 2017
CBT News Anchor Joe Gumm reports on U.S. automotive sales totals for the month of October 2017 at dealerships around the U.S. The seasonally adjusted, annualized sales rate for the month was...
confidence
Sales & Marketing

5 Strategies to Increase Your Confidence as a Sales Professional

- November 1, 2017
There are many experts out there who will teach you how to be confident, but at the end of the day, confidence comes from within. It is wise to learn...
connect with customers
Sales & Marketing

Thinking Outside the Dealership: Unique Ways for Sales Professionals to Drum Up Their Own Customers

- October 31, 2017
It’s no secret that success in auto sales requires much more effort than simply taking ups on the sales floor. You cannot let your own success be determined by how...
momentum
Sales & Marketing

Momentum: Getting It & Keeping It

- October 31, 2017
The excitement that comes when things click on an individual and business level is indescribable. There are plenty of customers, tons of leads flowing and customers saying, “let’s do the...
seamless
Sales & Marketing

Can one big product make car buying seamless?

- October 31, 2017
If the goal is to eventually create a seamless end-to-end car shopping experience, wouldn't the solution be to build one mega-product that would tie all of these systems together? In...


Latest Articles
Latest Articles 04/03/26

White House revises metals tariffs, Stellantis eyes Canada EVs with Leapmotor, NHTSA considers ban on faulty Chinese airbags

Ed Morse Automotive Group acquires Porsche Des Moines in Iowa
Latest Articles 04/03/26

Ed Morse Automotive Group acquires Porsche Des Moines in Iowa

GM to invest more than $150 million in Saginaw Metal Casting Plant
Latest Articles 04/03/26

GM to invest more than $150 million in Saginaw Metal Casting Plant

White House revises metals tariffs, shifts calculation method
Latest Articles 04/03/26

White House revises metals tariffs, shifts calculation method

Stellantis explores EV production in Canada with China’s Leapmotor
Latest Articles 04/03/26

Stellantis explores EV production in Canada with China’s Leapmotor

NHTSA weighs U.S. ban on defective Chinese airbag components
Latest Articles 04/03/26

NHTSA weighs U.S. ban on defective Chinese airbag components

Toyota bets on EV rebound with seven-model U.S. lineup
Latest Articles 04/03/26

Toyota bets on EV rebound with seven-model U.S. lineup

Affordability takes center stage at the 2026 NY Auto Show
Latest Articles 04/03/26

Affordability takes center stage at the 2026 NY Auto Show

Legal battles reshape car sales
Latest Articles 04/03/26

Legal battles reshape car sales

California’s War on Classic Cars Just Hit a Wall—Thanks to Jay Leno
Latest Articles 04/03/26

California’s war on classic cars just hit a wall– Thanks to Jay Leno


CBT News
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