Help Your Dealership Prepare for DMS Conversion
Changing a dealership management system (DMS) has been likened to getting a heart transplant for your dealership. For this reason many dealers are reluctant to switch DMS providers. However, just...
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GM72.630-0.47%
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SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
3 digital marketing steps your dealership should take in winning 2018
Tracking the research methods the millions of potential car buyers take these days and targeting certain demographics and markets with digital marketing is obviously important for you dealership. But there...
Geo-Targeting Your Audience on Facebook
Geo-targeting ads for your business can be an excellent way to maximize the effectiveness of advertising for your car dealership business, particularly when you advertise on Facebook. With Facebook’s large...
The Importance of Customer Recognition in Making the Sale
The trendy term in the automotive industry for the past five years has been big data. It’s everywhere -- from car wifi to oil change alerts to sensors determining speeding.
Fast...
The Personalized Customer Buying Experience in 2018
Joe Gumm speaks with David Kain the Host of Kain & Co. about the personalized customer experience and changes to come in 2018 in one-to-one customer engagement in the auto...
How to Become a Digital Retailer In 2018
From research to purchasing decisions, consumers are becoming more interested in doing the whole process on their own. They prefer things to be entirely self-serviced with limited human interactions. For...
Discipline is The Key to Success in Auto Retail Sales
Jim Fitzpatrick discusses the key to success in auto retail with Rory Vaden, New York Time’s Bestselling Author of Take The Stairs: 7 Steps to Achieving Success and Co-Founder of...
Triple Your Sales from Website Trade-in Leads
For most of the dealers I encounter, leads from website trade-in tools are almost an afterthought. There is a belief, for example, that it doesn’t matter which trade-in form you...
Automotive Internet Sales Program Designed to Enhance Profitability
Cory Mosley, host of Progressive Retail here on the CBT Automotive Network talks with Joe Gumm about the Automotive Internet Sales Accelerator Program. This program designed to help dealers create scale...
Selling Quality Inventory by Increasing Your Consumer Reach
According to Andy MacLeay, Director of Digital Marketing with Dealer.com, eliminating quality inventory on your lot might mean finding an effective marketing campaign that un-limits your dealership’s consumer reach.
As dealers...
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