Digital Retailing: Disconnects and Opportunities
You count yourself as a progressive dealer, a champion of trends, with an eye on streamlining your process and creating a customer-first experience. You know things have changed, and you’re...
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SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
How To Get The Most Out Of Your Dealership Press Releases
All press release formats are basically the same, however, how the content is presented should stand out and make your company look proficient and manageably attractive to any journalists that...
The Ultimate 2018 SEO Checklist for Your Dealership Website
As a car dealer, you need to ensure your customer’s know what vehicles you currently have on your lot and if you are offering any sales or discounts. Ensuring that...
Alex Vetter Discusses Connecting with In-Market Shoppers
At the 2017 Kain Client’s & Friends Workshop in Lexington, Kentucky, Joe Gumm spoke with CEO and President of Cars.com Alex Vetter to talk about all of the great people...
3 Ways to Boost Holiday Sales at Your Dealership
The holidays are a hectic time of year. Stress runs rampant with obligations to attend parties and events, along with the expectation to spend copious amounts of money on gifts,...
The Fair Flexible Model of Car Ownership
Jim Fitzpatrick sits down with Georg Bauer, Co-Founder and President of Fair, a Fintech startup, to discuss auto finance and the Fair flexible model of car ownership.
Overcoming The Traditional Preowned...
Maximize Your Holiday Sales Marketing
As far as SEO content on your website, the holidays aren’t any different than any other time of the year. Regardless of the time, you still want your site to...
Rory Vaden: The Key to Success in Auto Retail
Jim Fitzpatrick discusses the key to success in auto retail with New York Time’s Bestselling Author Rory Vaden of Take The Stairs: 7 Steps to Achieving Success and Co-Founder, Southwestern...
Benefits of a Customer’s Seal of Approval
Your Brand Values set you apart from the competition. Often brand values are intricately intertwined with marketing and business development strategies. Brand values are intangible promises made tangible through recognizable...
Mobile Marketing Opportunities For Auto Dealerships
As it nears the end of 2017, the average age of kids getting their first phone is ten years old. Though radio marketing is still around with apps like Pandora, Spotify,...
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