Cross-Cultural Selling in Retail Automotive
Today’s multi-cultural society is a discussion many Americans are having and regardless of which side we are on in this conversation, most of us are dealing with some degree of...
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Rory Vaden: 2 ways to respond to slow sales
We're eight days into the new year, and right now there are two different types of scenarios taking place on your sales floor. In an interview with CBT's Jim Fitzpatrick, New York...
How to Entice More Service Drive Customers with Targeted Messages
You can make money with coupons with the right customer messaging and targeted marketing. It is easier to learn than it sounds. if you give the right coupon (the right...
Ian Cruickshank: How important is photo and video interaction?
When studying how customers research vehicles, there are many elements to that search, especially once they land on your dealership's website. Things like lead forms, outbound links, and social sharing...
5 Ways to Add a Personal Touch to Your Online Sales Process
Nothing connects humans on a broader scale than the internet. If something newsworthy happens, you are bound to see it in your social media or news feed within minutes, and...
7 Ways to Create a Trending Marketing Videos
With the continuous advancement and reliability of social media platforms and online media content, it’s no surprise that video content creation has become the go-to marketing trend as of late....
Your 2018 Marketing Plan: What to Focus On
As we move into 2018 it is important to remember that we cannot rely on 2017’s marketing strategies, but a lot can be done by studying the marketing trends. If...
Help Your Dealership Prepare for DMS Conversion
Changing a dealership management system (DMS) has been likened to getting a heart transplant for your dealership. For this reason many dealers are reluctant to switch DMS providers. However, just...
3 digital marketing steps your dealership should take in winning 2018
Tracking the research methods the millions of potential car buyers take these days and targeting certain demographics and markets with digital marketing is obviously important for you dealership. But there...
Geo-Targeting Your Audience on Facebook
Geo-targeting ads for your business can be an excellent way to maximize the effectiveness of advertising for your car dealership business, particularly when you advertise on Facebook. With Facebook’s large...
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