TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

digital marketing
Sales & Marketing

Five Marketing Metrics Dealers Should Pay Attention To

- January 12, 2018
In the midst of managing customer service, the finance process, service departments, and overall dealership operations, it is easy for marketing to fall by the wayside. After creating and updating...
Sales & Marketing

The Power of One – John O’Leary

- January 10, 2018
When John O'Leary was 9 years old, he suffered burns over 100% of his body and was expected to die. He is now a national bestselling author and inspirational speaker,...
online reviews
Sales & Marketing

Your 2018 Plan to Conquer Online Reviews

- January 9, 2018
Gone are the days where people used to rely on a business to provide them with true and accurate information. Now, online reviews are the place to go for consumers...
cross-cultural selling
Sales & Marketing

Cross-Cultural Selling in Retail Automotive

- January 8, 2018
Today’s multi-cultural society is a discussion many Americans are having and regardless of which side we are on in this conversation, most of us are dealing with some degree of...
Rory Vaden
Sales & Marketing

Rory Vaden: 2 ways to respond to slow sales

- January 8, 2018
  We're eight days into the new year, and right now there are two different types of scenarios taking place on your sales floor. In an interview with CBT's Jim Fitzpatrick, New York...
service drive
Sales & Marketing

How to Entice More Service Drive Customers with Targeted Messages

- January 3, 2018
You can make money with coupons with the right customer messaging and targeted marketing. It is easier to learn than it sounds. if you give the right coupon (the right...
Ian Cruikshank
Sales & Marketing

Ian Cruickshank: How important is photo and video interaction?

- January 3, 2018
  When studying how customers research vehicles, there are many elements to that search, especially once they land on your dealership's website. Things like lead forms, outbound links, and social sharing...
sales process
Sales & Marketing

5 Ways to Add a Personal Touch to Your Online Sales Process

- January 2, 2018
Nothing connects humans on a broader scale than the internet. If something newsworthy happens, you are bound to see it in your social media or news feed within minutes, and...
marketing videos
Sales & Marketing

7 Ways to Create a Trending Marketing Videos

- January 1, 2018
With the continuous advancement and reliability of social media platforms and online media content, it’s no surprise that video content creation has become the go-to marketing trend as of late....
marketing
Sales & Marketing

Your 2018 Marketing Plan: What to Focus On

- December 29, 2017
As we move into 2018 it is important to remember that we cannot rely on 2017’s marketing strategies, but a lot can be done by studying the marketing trends. If...


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CBT News
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