Mike Burgiss: Results from the Future of Digital Retail Study
When the Future of Digital Retail study came out last month, it provided a consumer's view of the car shopping process. We wanted to know how those views impacted trends...
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Automotive Sales Totals for January 2018
CBT News Anchor Joe Gumm reports on U.S. automotive sales totals for the month of January 2018 at dealerships around the U.S.
The (SAAR) seasonally adjusted, annualized sales rate for the...
The Importance of Yearly Website Audits
Like a car, a website isn’t a one-time-only task. A great website resembles a higher end, fast car and so it requires regular maintenance. For any car, you need to...
5 Crucial Components of an Effective Social Media Marketing Strategy in 2018
The social networking landscape is shifting dramatically in 2018. From Facebook's updated news feed focus to YouTube's updated influencer marketing rules, brands hoping to capitalize on social media marketing for...
How to Double Your Facebook Followers This Quarter
As technologies begun to change rapidly in the 20th Century, the means for communication also advanced tremendously. After the first ever recognized social media, Six Degrees was created in 1997,...
Four Ways That Sales Staff Can Embrace the Role of Consultant for Potential Car Buyers
In the last decade, the role of the consumer has changed. These days, customers enjoy more control over their purchasing experiences. They no longer have to wait for a show...
This is Why You Should Fail | Will Smith
Hollywood heavyweight Will Smith defines success as 'controlled failure' and urges you to embrace every failure you've ever made, because in failure lies growth.
Source: https://www.youtube.com/watch?time_continue=12&v=r1Gy5YjBMvk
Video from Goalcast
Your Internet Process is Costing You Sales! But, it’s not your fault…
Over the past decade, the average dealer has lavishly spent on conferences and training intended to give their team the edge with internet sales. With this much focus on a...
5 Easy (And Cheap) Ways to Increase Your Service Department’s CSI Score
The old cliché tells us that ‘Talk is Cheap.’ But every sale in your dealership begins with talk. Likewise, dissatisfied service customers can give you a low CSI rating, not...
Cars.com’s Darren Haygood: How to make sure your top salespeople stand out
Imagine the amount of time the car buying process would be reduced to if potential car buyers could choose the best salespeople at your dealership. Not only would it reduce...
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