Stay Ahead of the Competition with Auction Insights
If your New Year’s Resolution was to look inward, to focus on your own dealership and to let go of the urge to check up on what your competitors are...
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Steve Stauning: How to avoid the steps to the sale that customers dislike
As a dealership, you have salespeople who know a lot about the customer's buying process and how to initiate it. Steve Stauning, author, contributor to CBT Magazine, and founder of...
Integrating Direct Mail with Digital Targeting
With newer forms of technology and techniques arising daily for ways to send out a message, older – more traditional – ways are being left behind. Direct mail, a form...
A Dealer’s Key to Success: Realizing Everyone is a Salesperson
The consumer buying experience has seen rapid changes in the past two decades. In years past, customers could only purchase items in a physical store. However, with the advent of...
Five Marketing Metrics Dealers Should Pay Attention To
In the midst of managing customer service, the finance process, service departments, and overall dealership operations, it is easy for marketing to fall by the wayside. After creating and updating...
The Power of One – John O’Leary
When John O'Leary was 9 years old, he suffered burns over 100% of his body and was expected to die. He is now a national bestselling author and inspirational speaker,...
Your 2018 Plan to Conquer Online Reviews
Gone are the days where people used to rely on a business to provide them with true and accurate information. Now, online reviews are the place to go for consumers...
Cross-Cultural Selling in Retail Automotive
Today’s multi-cultural society is a discussion many Americans are having and regardless of which side we are on in this conversation, most of us are dealing with some degree of...
Rory Vaden: 2 ways to respond to slow sales
We're eight days into the new year, and right now there are two different types of scenarios taking place on your sales floor. In an interview with CBT's Jim Fitzpatrick, New York...
How to Entice More Service Drive Customers with Targeted Messages
You can make money with coupons with the right customer messaging and targeted marketing. It is easier to learn than it sounds. if you give the right coupon (the right...
Latest Articles
