Benefits of Working in Sales
There are many career paths one can take in the car business. Service, Parts, Sales and Accounting all require different skills and offer unique opportunities and benefits to employees. Within...
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Setting Up A Branding System For Your Dealership
Though there isn’t a single agreed upon definition of Employee Branding, it basically encompasses everything related to what it is like to work at the company in question. A well-managed...
Reaching Gen Z on Social Media
Less than a decade ago we were discussing how businesses can focus their marketing strategies for millennials. But as millennials are now well into their adulthood, marketers are turning towards...
Six Must-Have Tools on Your Dealership Website
No longer are dealership websites just for displaying contact information and vehicle descriptions. Today, customers are looking for a more responsive and immersive experience when it comes to engaging with...
Perfecting the Art of Personal Branding in Sales – Tony Zelaya, DARCARS
Tony Zelaya has spent years perfecting the art of personal branding. The Former business owner turned ‘V Dub Guy’ is now sharing his insights and successes with our network's audience...
Four Ways to Keep in Contact with Customers Between Purchases
You have a customer, and they bought a car. Now what? After the transaction ends, how do you ensure that client comes back for repeat business? Here are four creative...
Why A Dealership Employee Needs To Be Patient, Not Complacent
As humans, our mind is always seeking an outlet for something that gives us purpose, something to believe in. If we feel passionate about the vision of the company that...
Boost Your Sales With a Better Online Retail Presence – Marco Schnabl
With Digital Retailing becoming more attractive for the modern day consumer, Dealers are wondering if it is just a matter of time before they are replaced by links and clicks....
Four Ways to Personalize Your Marketing to Increase Sales at Your Dealership
Do you remember the last time you purchased something on Amazon? It is likely that as you were making your selection, you noticed suggestions for items related to the current...
Meet The Customer Where They Shop: Solutions for Online Retailing – Scott Gunnell, JM&A
Are you still trying to figure out how online shopping and digital retailing affect your bottom line? To help us navigate through these issues CBT Automotive network is by Scott...
Latest Articles
