TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

return
Sales & Marketing

3 Reasons Why Your Service Department Needs More Return Customers

- September 13, 2018
Any business owner understands the importance of customer retention and creating a loyal client base, however, many dealerships struggle with this practice in their service departments. As the cost of...
video sharing
Sales & Marketing

Sharing Auto Repair Videos To Build Trust Between Technician And Customer

- September 12, 2018
When it comes to customer retention, servicing is one of the primary tools dealerships can use to keep customers coming back after they have purchased their vehicle. However, it is...
revamping
Sales & Marketing

6 Things To Keep In Mind When Revamping Your Website

- September 12, 2018
A/N: For cohesiveness, it’s recommended that you read the first part of this two-parter article. After you are sure that you need to revamp your website, it might be difficult to...
Sales & Marketing

How Online Communication Can Be Your Key To Closing The Deal- Glenn Pasch

- September 11, 2018
Today CBT Automotive Network welcomes Glenn Pasch, CEO of PCG Digital Marketing. In this segment, Jim and Glenn discuss how providing transparent information on a dealership's website leads to more on-site...
customer complaints
Sales & Marketing

How to Avoid 5 Common Customer Complaints

- September 10, 2018
No one’s perfect. No matter how well you run your dealership, there likely will be some customer complaints. That said, just because you’re bound to get some complaints doesn’t mean...
visual displays
Sales & Marketing

Visual Displays — Best Practices in the Auto Industry

- September 5, 2018
The use of visual displays for advertising has had a major role in advertising for those in the automobile industry. This form of advertising allows customers to see and experience...
search engine
Sales & Marketing

What is SEO and How Can You Harness Its Power to Increase Car Sales?

- September 5, 2018
Search Engine Optimization (SEO) is a concept you may have heard your marketing team discuss or throw around. As a dealership owner, you have a lot on your plate, so it...
recon
Sales & Marketing

Calibrate Recon to Increase Used Car Profitability, Dealers Say

- September 3, 2018
Since hitting the automotive retail market in 2010, software for calibrating reconditioning efficiency has revolutionized how auto dealerships get used cars ready for sale. Those using this technology say its...
salespeople
Sales & Marketing

The One Question Most Salespeople Can’t Answer

- September 3, 2018
What is the one question that most salespeople can't answer? Before I get to this, let me tell you the one question every salesperson can answer. How many did you sell...
Demo Drive
Sales & Marketing

3 Best Practices When Conducting a Demo Drive – David Lewis

- August 30, 2018
The demo drive is often the first time a potential car buyer is feeling a sense of ownership of what could be their next vehicle. Many can even debate that...


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