TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Sales & Marketing

How Your Dealership Can Leverage Digital Retailing to Build Customer Trust – Pete MacInnis, eLEND & Steve Finlay, WardsAuto

- April 2, 2019
Every dealer knows that today’s car shoppers want more control of their car buying experience. They expect more information, transparency, and online transaction capabilities. Here to give us an update...
buying experience
Sales & Marketing

How to Create the Best Car Buying Experience for Your Customer Using Digital Marketing Technology – Eric Mercado, Force Marketing

- March 29, 2019
Eric Mercado, Chief Sales Officer of Force Marketing joins Jim Fitzpatrick in our CBT News studio where the pair take a comprehensive look at how dealerships can update and fully...
digital retailing
Sales & Marketing

The Latest Trends in Digital Retailing and How Your Dealership Can Prepare – Jessica Stafford, Autotrader & Denise Chudy, LivePerson

- March 28, 2019
On today’s show, we welcome back Jessica Stafford, senior vice president, and general manager at Autotrader and Denise Chudy, General manager at LivePerson Automotive. Jessica and Denise are here to...
lead generation
Sales & Marketing

Quick Changes To Make That Can Increase Your Lead Generation

- March 26, 2019
Without leads, the likelihood of your business failing skyrockets. Leads are qualified prospects that have the ability to run into customers, but more than that, they can become ambassadors of...
unique
Sales & Marketing

How to Create a Truly Unique Selling Experience at Your Dealership – Paul Potratz, Dealership Branding Expert

- March 26, 2019
Every dealer knows that in order to disrupt your competition and stand out in the market, you have to be unique. Here to tell us how your dealership can create...
Marketing
Sales & Marketing

Cody Tomczyk of Force Marketing Discusses The Biggest Marketing Opportunities your Dealership Should Pay Attention To

- March 25, 2019
  Cody Tomczyk, Vice President of Force Marketing joins Jim Fitzpatrick in our CBT News studio where the pair discuss how video is now the largest single opportunity for a dealer...
Tim Roberts
Sales & Marketing

Chevy Dealer Tim Roberts, Discusses the Challenges Ahead and Becoming a MotorTrend CPO Dealer

- March 20, 2019
According to numerous projections, the retail auto industry is on track to face some tough challenges this year. Which means it’s more important now, than ever, to utilize every department...
marketing budget
Sales & Marketing

Best Practices for Evaluating Your Dealership’s Ad Spend

- March 19, 2019
Marketing is critical to all businesses. The titans of industry spend billions of dollars on annual advertising. For example, the Coca-Cola Company. Coca-Cola, a company that brings in several billion...
marketing budget
Sales & Marketing

Evaluating Your Dealership’s Marketing Team and Advertising Spend (Part 2) – Glenn Pasch, CEO of PCG Digital

- March 18, 2019
On today's show, we continue our conversation with Glenn Pasch, CEO of PCG Digital where they have recently done over 50 audits with dealers to get a true and accurate sense...
social media
Sales & Marketing

Why Organic Social Media Is Losing Its Power?

- March 15, 2019
Having a good organic reach on social media simply refers to how well the posts of a page perform without having to have any money behind them. With the algorithm...


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CBT News
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