Top Selling Holiday’s In Automotive and How to Market Them to Drive Traffic
As a dealer, you’ve probably tried all of the popular car sale promotion ideas out there. But it can be hard to determine which ones actually help to increase traffic...
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Grow Your Service Sales Business by Having a Strong Q1 and Year-End Plan
What can we do to finish out this quarter and the entire year off strong?
By this time in the year most dealer leaders, managers and business owners have a good...
The Latest Digital Marketing Trends in Retail Automotive – Mark Sokal, CEO of Sokal Digital Advertising
On today’s show, we welcome back Mark Sokal, CEO of Sokal Digital Advertising, a powerful marketing agency with over 100 employees and well over 350 clients around the nation. Sokal’s...
John Fitzpatrick of Force Marketing Discusses Digital Marketing for Dealers
At NADA 2019 We spoke with John Fitzpatrick, President and CEO of Force Marketing to discuss what the Force team has planned for 2019.
To see more interviews from the Force...
Facebook Enhances Their Already Powerful Targeting System to Help Auto Dealers Reach More Customers
What comes to mind when you hear of Facebook? Do you define it as just a social network? A platform for telling others about your dealership, or a robust tool...
How to Build a Successful Service BDC Model and Increase Sales – Sarah Vantine, Scott Clark Auto Group
With almost all car shopping done in the virtual space, dealers are seeing an increased value in their BDC. With this success, it looks like more and more dealerships are...
Increase Consumer Loyalty at Your Dealership with These 4 Customer Experience Strategies – Joseph Michelli, NYT Best-Selling Author
On today’s show, we welcome back Joseph Michelli, customer service expert and New York Times best-selling author, to discuss how your dealership can develop a worthwhile customer service strategy.
VIDEO TRANSCRIPT:
Joseph Michelli:...
How to Revitalize Your Dealership’s Culture to Attract More Female Customers – Jody DeVere, askpatty.com
In today’s market, women account for 65 percent of all new car, and 53 percent of all used car purchases. Which means, no matter how you look at it, women...
How Your Sales Department Can Dramatically Increase Closing Percentages – Brian Finnegan, Advanced Dealer Concepts
Dealers spend a lot of money on getting customers to call, click on, or come into the dealership, but once they get to the showroom floor, the salesperson falls flat....
Digital Retailing: Five Advantages of Using It at Your Dealership
Think about the last time you needed to purchase an item online. What comes to mind? Is it the ease of finding what you need? Did you feel that you...
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