TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Mark Tewart
Sales & Marketing

How to Integrate Technology in Your Dealership and Modernize Your Customer Experience – Mark Tewart

- April 22, 2019
On today's show, we welcome back Mark Tewart, president of Tewart Enterprises, best-selling author of "How to Be a Sales Superstar," and host of "On The Mark," right here on...
car shopping
Sales & Marketing

Digital Auto Shopping Bucking Dealership Visit Trends: Cox Automotive Study

- April 22, 2019
Many people vehemently dislike car shopping. Spending time going from dealership to dealership, looking at different models to make a decision on what they want, and haggling with a (sometimes...
appointment
Sales & Marketing

Turning a Phone Call Into an Appointment

- April 19, 2019
It’s no secret that your dealership’s location can pose challenges to running an effective sales process. Situated in congested Chicago, the Berman Infiniti of Chicago team knows all too well...
Tesla
Sales & Marketing

Taking the Tesla Approach to your Personal Branding

- April 16, 2019
When you think of electric vehicles (EV), chances are Tesla is one of the first images that come to mind. And when you think of Tesla, it’s a pretty good...
Marc McGurren
Sales & Marketing

How to Effectively Handle Leads and Manage Your Dealership’s BDC – Marc McGurren

- April 16, 2019
Every dealer wants the same thing, to move their inventory faster and more efficiently. But with money spread across several different marketing channels, you might struggle to see what’s paying...
social media
Sales & Marketing

How To Properly Use Social Media To Build Your Talent Pool

- April 15, 2019
Recruitment has evolved tremendously over the years. It no longer just involves recruiters caring about ideas like the person-organizational fit, talent acquisition, and organizational fit. Senior management is now also...
marketing
Sales & Marketing

Get More Quality Digital Marketing Leads with These Strategies – Jonathan “JT” Thompson, Force Marketing

- April 8, 2019
Jonathan "JT" Thompson, Vice President of Sales at Force Marketing joins Jim Fitzpatrick in our CBT News studio to discuss how dealers can integrate their marketing strategy with other departments,...
CPO
Sales & Marketing

Dealers Turn to CPO Vehicles as High Prices and Interest Rates Push Sales Down – Karl Brauer, Autotrader & KBB

- April 8, 2019
The first quarter of the fiscal year is officially over, and there are a lot of numbers and trends to break down. Here to talk to us more about March’s...
marketing
Sales & Marketing

The Hierarchy of Marketing on Your Website

- April 4, 2019
In today’s marketplace, dealerships need to be customer centered, responsive, and agile to be successful. The internet opened up a new era that transformed the way buyers research vehicles before...
Car Business 101
Sales & Marketing

How to Identify Your Dealership’s Strengths and Weaknesses – Max Zanan, Author of “Car Business 101”

- April 3, 2019
On today’s show, we welcome back Max Zanan, automotive retail consultant, and best-selling author of “Perfect Dealership” and “Car Business 101”. In this segment, Max and Jim discuss how to...


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CBT News
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