Attracting Customers with Better Incentives
Negotiating and haggling when shopping for a car can oftentimes be awkward and frustrating, but it is made even more difficult if dealerships are not honest and transparent about pricing....
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Incorporating Your CRM with Your Phone Process to Capitalize on Leads – Mike Haeg
Every dealer knows it costs hundreds of dollars just to make the phone ring, but integrating a CRM to your sales calls can help your dealerships capitalize on those selling...
One-Line ROs
A few Fridays ago at the dealership I was visiting, we had a meeting and discussed some important metrics surrounding increasing sales. The topic of One-line ROs over 30,000 miles...
Sales Manager Shawn Hays Discusses What it Takes to Build a Winning Team
Every dealer knows that in order to increase your sales tomorrow, you need to start by taking more action today. This means planning and prioritizing training with your staff, and...
January Sales Numbers Defy Automotive Industry Expectations – Karl Brauer, Autotrader & KBB
Despite winter storms and a long government shutdown, January sales numbers ended up better than most people expected. We explored these findings further with Karl Brauer, executive publisher for AutoTrader...
How to Sell to Millennials in 2019
Before taking on the challenge of how to sell to Millennials, you must first know who they are and what age group they fall into. Most research organizations consider those...
Why Are Auto Companies Paying the Big Bucks to Run Super Bowl Ads?
When an ad during Super Bowl runs for thirty seconds, advertisers spend around $5 million to gain this privilege. Since 2007, this price has more than doubled. So, why are...
How to Engage Potential Customers with Better Market Intelligence – Amy Hughes, Experian
At The NADA Show 2019 in San Fransisco, CBT's Jim Fitzpatrick spoke with Amy Hughes, Senior Director of Dealer Intelligence at Experian to discuss how to build successful and confident...
How To Avoid Dead-End Marketing Strategies At Your Dealership?
If your dealership is looking to make more money and profit, then it’s important for you to learn the ways to spot dead-end strategies so that you can say no...
How to Hold on to Front-End Gross and Improve the Overall Health of your Dealership – Brian Benstock, Paragon Honda
Dealers across the country have felt the pressure to hold on to front-end gross as margin compression continues to be a persistent issue. Here to tell us how you can...
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