TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Sales & Marketing

April’s Auto Sales: Upswing in Luxury Vehicle Demand

- May 3, 2019
March was deceptively positive. The month had a slightly stronger showing than analysts originally predicted. While most automakers floundered, the month ended with a SAAR of 17.45 million units. The story...
Comcast Spotlight
Sales & Marketing

Track Your TV Advertising Data to Make Marketing Spend More Efficient – Max Steckler, Chief Product Officer, AutoChoice

- May 1, 2019
Cable television's data capabilities have evolved, creating a powerful marketing channel for automotive marketers, but are these marketers taking advantage of the opportunities? There's a disconnect it seems between what...
features
Sales & Marketing

The Most Appealing Features for Car Buyers Now

- April 29, 2019
Cars have always been at the forefront of innovation, but lately they’ve really taken off. It seems like every company is racing to cram the most hardware and software into...
sell better
Sales & Marketing

5 Tips To Sell Better Online

- April 26, 2019
It might be a little hard to envision now, but there was a time where products were only sold in a physical sense and salespeople were the experts to go...
MotorTrend
Sales & Marketing

Chevy Dealer Tim Roberts Discusses MotorTrend’s CPO Program

- April 25, 2019
You know those cars you have on your lot that aren't the same brand of vehicles that you sell at your franchise, and you have no way to certify them...
open rate
Sales & Marketing

How To Get A Better Open Rate By Using Email Campaigns

- April 24, 2019
Chances are that your dealership utilizes email campaigns. Why wouldn’t you? It’s a viable option for many businesses. Some might even measure the success by knowing how many people open...
paid search
Sales & Marketing

How to Reduce Your Dealership’s Paid Search Advertising Waste – James Grace, CEO of Wizely

- April 23, 2019
When managed correctly and monitored well, paid search advertising is an effective marketing strategy for your dealership. But if your ad spend quality is lousy, then you might as well...
Mark Tewart
Sales & Marketing

How to Integrate Technology in Your Dealership and Modernize Your Customer Experience – Mark Tewart

- April 22, 2019
On today's show, we welcome back Mark Tewart, president of Tewart Enterprises, best-selling author of "How to Be a Sales Superstar," and host of "On The Mark," right here on...
car shopping
Sales & Marketing

Digital Auto Shopping Bucking Dealership Visit Trends: Cox Automotive Study

- April 22, 2019
Many people vehemently dislike car shopping. Spending time going from dealership to dealership, looking at different models to make a decision on what they want, and haggling with a (sometimes...
appointment
Sales & Marketing

Turning a Phone Call Into an Appointment

- April 19, 2019
It’s no secret that your dealership’s location can pose challenges to running an effective sales process. Situated in congested Chicago, the Berman Infiniti of Chicago team knows all too well...


Latest Articles
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Weekly roundup: Stellantis to add 10k jobs, GM leads in Q1 2026 sales, Federal judge partially allows lawsuit against VW to proceed
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Legal battles reshape car sales
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CBT News
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