TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Sales & Marketing

How to Out-Perform the Competition in Digital Retailing – Tim Cox, CarNow

- May 29, 2019
 Digital Retailing is the latest and most talked about trend dominating the auto retail industry. But what does digital retailing really encompass, and how can your dealership out-perform the competition?...
events
Sales & Marketing

How To Measure the Return On Investment For Automotive Events

- May 28, 2019
Perhaps you’re trying out your own marketing plan or you might have hired an out house agency to develop a comprehensive marketing plan for your dealership. Either way, it’s a...
Sales & Marketing

How to Capitalize on Summer Incentives and Attract Consumers To Your Showroom – Brian Moody, Autotrader

- May 27, 2019
 Memorial Day is filled with perks and incentives. This holiday signifies the start of summer sales, but even with incentives and a strong economy, dealers are still struggling to get...
walk-around videos
Sales & Marketing

How to Use Full-Motion Walk-Around Videos For Dealership Inventory

- May 24, 2019
It's no surprise that marketing trends come and go at a fast pace. The latest and greatest trend to grace dealerships these days is full motion walk-around videos. A lot...
Sales & Marketing

Is Your Dealership Getting Fooled by Vanity Metrics? – Jonathan “JT” Thompson, Force Marketing

- May 22, 2019
Despite positive page views and clickthrough rates some dealerships continue to ultimately struggle with sales and outcomes. Jonathan "JT" Thompson, Vice President of Sales at Force Marketing, sits down with...
vendors
Sales & Marketing

7 Tips For Evaluating Your Vendors

- May 22, 2019
Any business owner will tell you that the success of their business depends greatly on both the vendors and suppliers that they choose. While an inflexible and tough supplier will...
Facebook
Sales & Marketing

Facebook Launches Two New Marketing Tools to Help Dealers

- May 16, 2019
For years, Facebook has recognized the impact and influence it has on the interactions between car dealers and potential car buyers. The social media platform houses 2.38 billion monthly users...
wholesale
Sales & Marketing

What an Increased Demand in Used Vehicles Means for Your Dealership’s Wholesale Acquisition Strategy – Patrick Janes, vAuto

- May 16, 2019
It’s no secret to anyone that vehicle affordability issues continue to arise, and that means more customers are looking to purchase used cars. Here to tell us how the increase...
millennials
Sales & Marketing

Automotive Marketing to Millennials: Important Lessons From a Survey of Over 1,000 Americans

- May 14, 2019
Although it took them a while, millennials have finally entered the retail auto market, and they’ve entered in force. According to industry research, 35% of all auto loans came from...
Joseph Michelli
Sales & Marketing

Avoid These 5 Outdated Practices to Gain Your Customer’s Trust – Joseph Michelli, NYT Best-Selling Author

- May 13, 2019
Every dealer knows that providing clients with an excellent customer experience is the easiest and fastest way to win their loyalty. And while there are many strategies out there to...


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CBT News
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