TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

digital marketing
Sales & Marketing

Five Tools That Help Dealerships Level-up Their Digital Marketing Strategy

- August 14, 2019
Today, your customers are highly likely to find you online. According to Google, 95 percent of vehicle buyers use digital as a source of information. Google also revealed that twice...
memorable customer moments
Sales & Marketing

Train Your Staff to Deliver Memorable Customer Moments with These Tips from Joseph Michelli, Author of ‘Driven to Delight’

- August 14, 2019
 There are many factors that go into providing your clients with an excellent customer experience. We all know the big ones, product quality, convenience, speed, and brand, but what about...
influencers
Sales & Marketing

Increase Your Reach: The What, How, and Why of Leveraging Influencers and Brand Ambassadors at Your Dealership

- August 12, 2019
In today's world of sales and commerce, more and more consumers are looking to their peers as well as influencers for product recommendations. While the advent of social media may...
safety
Sales & Marketing

Five Ways to Incorporate Car Tech Safety Features During the Car Buying Process

- August 8, 2019
According to the Association for Safe International Road Travel, almost 1.25 million people around the world die in car accidents each year. The frequency and severity of these accidents have...
video
Sales & Marketing

Winning Automotive Video Strategies

- August 7, 2019
My friend Ed Mugg, one of the founders of the video platform CoVideo along with Jason Price, used to tell me in the early days of their development that “if...
liveperson automotive
Sales & Marketing

How Live Messaging Technology Has Improved Andean Chevrolet’s Digital Retailing Strategy – Wesley Miller & Frank Reynolds, GM

- August 7, 2019
 Today on CBT, we're pleased to welcome Wesley Miller, the Director of Major Accounts for LivePerson Automotive and Frank Reynolds, General Manager of Andean Chevrolet, a high-volume Chevrolet dealer located...
July's Earnings
Sales & Marketing

July Sales Numbers: Earnings Reveal Short-Term Wins for Dealers and Automakers – Karl Brauer, Autotrader

- August 6, 2019
Here to talk to us more about July’s earnings is Karl Brauer, executive publisher for Autotrader and Kelley Blue Book. Karl is no stranger to CBT and in this segment,...
July 2019
Sales & Marketing

Nominal Gains Only Tell Part of the Story For July 2019 Auto Sales

- August 6, 2019
According to NADA, overall new light-vehicle sales took a small hit in July. Unit sales for the month came in at 1.39 million. Even though this number is higher than...
service lane
Sales & Marketing

Why Dealerships Need To Improve Their Customer Experience

- August 5, 2019
The automotive industry is in a transitional state. Consumer preferences have started evolving past the traditional dealership experience, which means it’s more important than ever that dealerships meet their customers’ needs...
accessories
Sales & Marketing

How to Upsell Accessories in your Dealership

- August 2, 2019
Car shoppers are spending roughly $41 billion a year on auto accessories, according to a 2018 report from Reynolds & Reynolds. Yet, retail automotive dealerships are only capturing 10 percent of...


Latest Articles
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Weekly roundup: Stellantis to add 10k jobs, GM leads in Q1 2026 sales, Federal judge partially allows lawsuit against VW to proceed
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White House revises metals tariffs, Stellantis eyes Canada EVs with Leapmotor, NHTSA considers ban on faulty Chinese airbags

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Ed Morse Automotive Group acquires Porsche Des Moines in Iowa

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Stellantis explores EV production in Canada with China’s Leapmotor

NHTSA weighs U.S. ban on defective Chinese airbag components
Latest Articles 04/03/26

NHTSA weighs U.S. ban on defective Chinese airbag components

Toyota bets on EV rebound with seven-model U.S. lineup
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Affordability takes center stage at the 2026 NY Auto Show
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Affordability takes center stage at the 2026 NY Auto Show

Legal battles reshape car sales
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Legal battles reshape car sales


CBT News
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