TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

generation z
Sales & Marketing

Study Shows that Younger Millennials and Generation Z Car Buyers Still Want to Visit Dealerships When Purchasing Cars

- August 30, 2019
If you thought everyone classified as either a millennial or Generation Z wanted to buy everything online, then you are mistaken. A new study by Urban Science, in partnership with...
social media
Sales & Marketing

Five Ways to Figure Out What Social Media Platform is Right for Your Dealership

- August 28, 2019
When selecting a social media strategy, one of the first significant decisions to make is which platforms you will invest time in. Many make the mistake of thinking they should...
Sales & Marketing

Staying Motivated When You’re In Sales

- August 27, 2019
Isn’t ‘Selling’ a blast on those busy days? Even when you’re there 8 or 10 hours, when you have appointments who show and buy, and then grab a quick up or...
Gen Z
Sales & Marketing

Does Gen Z Really Prefer to Buy Online?

- August 26, 2019
There’s a lot of hype in the market about the impending death of brick-and-mortar dealerships. Tesla is banking on this supposed doomsday already by closing several of its retail locations...
sales
Sales & Marketing

Modernizing Your Sales Experience in Order to Better Serve Your Customers – Josh Letsis, CEO of ClosingBig

- August 21, 2019
 The automotive retail industry is getting more competitive year after year, and it seems like there are new consumer buying trends developing every day. You might find yourself asking, “Which...
female car buyers
Sales & Marketing

Common Complaints of Female Car Buyers and How to Address Them to Improve Sales – Lisa Copeland, Cars Her Way

- August 20, 2019
 Welcome back to CBT News, today we sit down with Lisa Copeland, Founder of Lisa Copeland Global and CEO of Cars Her Way, to discuss some of the concerns female...
video strategy
Sales & Marketing

The Advantages of Having a Multi-Platform Video Strategy for Your Dealership – Jeff Brown, Force Marketing

- August 19, 2019
 Today on CBT, our host Jim Fitzpatrick sits down with Jeff Brown, the chief revenue officer of Force Marketing headquartered here in Atlanta. Jeff discusses his upcoming panel, the new...
parents
Sales & Marketing

Balancing Safety & Affordability: Tips for Helping Parents Select the Best Car for Their Teen Drivers

- August 16, 2019
According to the AAA Foundation for Traffic Safety, 16-to-17-year-old drivers are nine times more likely to be involved in a car accident and six times more likely to be in...
digital retailing
Sales & Marketing

Are Digital Retailing Tools Promising More Than They Can Deliver?

- August 15, 2019
Digital Retailing or DR for short is the latest and greatest thing, dominating press releases, blogs and discussions at NADA 2019, unseating ‘AI’, ‘machine learning’ and even ‘Big Data’ (remember...
Sokal
Sales & Marketing

Developing a Strategic Ad Spend That Makes Sense for Your Budget and Market – Mark Sokal, CEO of Sokal Advertising

- August 15, 2019
 Mark Sokal, CEO of Sokal, joins Jim Fitzpatrick to discuss some of the most effective ways that dealerships can advertise their businesses in today's electronically focused world. As a speaker at...


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CBT News
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