TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

customer experience
Sales & Marketing

Disrupt the Competition by Creating a More Convenient Customer Experience – Shep Hyken, NYT Best-Selling Author

- October 30, 2019
As we all know, providing an excellent customer experience is the key to running a successful dealership. On today's show, CBT's Jim Fitzpatrick discusses why car buyers today want the purchase...
Sales & Marketing

Vanity Metrics: The Snake Oil of Marketing

- October 30, 2019
Some time ago we partnered with a production company to start a new show on TV which promised to boom the business.  We hired a highly awarded producer and host,...
digital retailing
Sales & Marketing

Practical Solutions to Help Dealers Solve Their Most Frequent Digital Retailing Dilemmas – Mo Zahabi, Cox Automotive

- October 29, 2019
On today’s show, we’re pleased to welcome back Mo Zahabi, Senior Director of Product Consulting at Cox Automotive. In this segment, Mo and Jim continue their conversation about how dealerships...
convenience
Sales & Marketing

Delivering Convenience and Consistency as Part of the Dealership Experience

- October 29, 2019
Often what makes one dealership stand out from the others is not their product but their service. In today's world of individualized marketing, customers are used to shopper-centric buying journeys...
digital retailing
Sales & Marketing

Are You Out-Performing the Competition in Digital Retailing?

- October 29, 2019
Digital retailing in the automotive space is an unavoidable force that must be reckoned with. For many dealers, it is a sink or swim proposition. With companies like Tesla, who...
social media
Sales & Marketing

Dealership Social Media Marketing: Four Questions to Determine if a Social Media Platform is Worth It

- October 25, 2019
When it comes to social media, it is reasonable to wonder if it is necessary. Ultimately, it is an excellent practice to question everything when it comes to the marketing...
charities
Sales & Marketing

Five Ways Dealerships Can Help Their Communities While Growing Their Brand on Social Media

- October 24, 2019
According to a 2017 Corporate Social Responsibility Study by Cone Communications, 87 percent of respondents said they would purchase a product because a company advocated for an issue they care...
voice search
Sales & Marketing

How to Make Google Voice Search and PPC Campaigns Work for Your Dealership

- October 24, 2019
Advertising is a significant investment for most car dealerships, rolling the dice with monthly ad spends in the thousands of dollars per rooftop. Many are just emerging from traditional ad...
angry customers
Sales & Marketing

The A.R.T. of Dealing with Angry Customers

- October 23, 2019
I know a thing or two about dealing with angry customers.  A big part of my time at college was spent on a phone line dealing with angry customers all...
live chat
Sales & Marketing

Why You Need a Live Chat Feature on Your Dealership’s Website

- October 22, 2019
If you’ve been browsing almost any industry online in the past few years, you’ve encountered live chat widgets. They typically pop up in the lower right corner of your screen...


Latest Articles
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Weekly roundup: Stellantis to add 10k jobs, GM leads in Q1 2026 sales, Federal judge partially allows lawsuit against VW to proceed
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Affordability takes center stage at the 2026 NY Auto Show
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Legal battles reshape car sales
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Legal battles reshape car sales


CBT News
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