Questions to Ask a New Agency Partner
Dealers receive dozens of calls a week from companies attempting to sell marketing services or technology to power their online strategy. Dealership managers should never stop taking calls, but they...
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Great Customer Experience Means Consistent Customer Service
I am Yankees fan and have been my whole life. Not just for these new “Judge & Stanton” years or even the “Jeter” years, but through the 70s and the...
Gain Control of the Sales Process
The sales industry hadn’t innovated for decades before I created what’s called Information Assisted Selling. It’s trademarked and a codified way of selling—the ultimate way to create common ground. I...
7 Top Sales Secrets
I recently delivered a virtual seminar on Seven Top Sales Secrets and we had more than 3,200 professional salespeople register. The following week we did another virtual workshop on Secrets...
Best of 2019: How Sellers Auto Group Increased Sales With the Help of a Facilitator – Sam Slaughter, Owner
Every dealer is always looking for new and innovative strategies to increase their sales. And while there are many ways to do it, our next guest has taken a slightly...
Don’t Ask, Tell Them What Services They Need
As a service advisor our job is to fulfill our customer’s main reason for visiting the dealership, right? You may feel customers who come into your shop are just trying...
Talking During the Demonstration Drive
Put the Customer in the Driver’s Seat and Listen
Performance strategist Tony Robbins says, “For changes to be of any true value, they've got to be lasting and consistent.” This certainly...
Digital Marketing 101: Do You Have a Handle on the Basics?
Over the years, digital marketing has become a must-have for small businesses that want to stay relevant and competitive. You may have heard it time and again - if your...
Effective Greeting Requires Planning and Professionalism
In all of our interaction with OEM’s and individual dealers the greeting is a key component of the sales process that is talked about constantly. At most basic level how...
Earn Car Buyer Trust: Brand Your Price
Throughout the last few years, dealerships have been extremely proactive about improving the consumer experience. Because so many consumers now do the majority of their car shopping online, dealerships understand...
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