Dress to Impress: What Message is Your Dealership Staff Sending?
30 years ago, it seemed that everybody wore a suit and tie to work. While suit and tie may be overkill for most industries by today’s standard, there should still...
TSLA353.920-6.66999%
GM73.0200.48%
F11.585-0.02%
RIVN14.995-0.405%
CYD39.5000.09%
HMC23.855-0.295%
TM204.580-2.43%
CVNA313.080-0.83001%
PAG148.020-1.32%
LAD252.8201.00001%
AN195.160-2.52%
GPI325.010-4.44011%
ABG193.965-0.79499%
SAH62.370-2.5%
TSLA353.920-6.66999%
GM73.0200.48%
F11.585-0.02%
RIVN14.995-0.405%
CYD39.5000.09%
HMC23.855-0.295%
TM204.580-2.43%
CVNA313.080-0.83001%
PAG148.020-1.32%
LAD252.8201.00001%
AN195.160-2.52%
GPI325.010-4.44011%
ABG193.965-0.79499%
SAH62.370-2.5%
TSLA353.920-6.66999%
GM73.0200.48%
F11.585-0.02%
RIVN14.995-0.405%
CYD39.5000.09%
HMC23.855-0.295%
TM204.580-2.43%
CVNA313.080-0.83001%
PAG148.020-1.32%
LAD252.8201.00001%
AN195.160-2.52%
GPI325.010-4.44011%
ABG193.965-0.79499%
SAH62.370-2.5%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Unlock Additional Finance and Service Revenue with a Comprehensive BDC Strategy
[Previously aired 11/07/19]
On today’s show, we’re pleased to welcome back Sarah Vantine, BDC Director for Scott Clark Auto Group out of Charlotte, NC. Since we last spoke to Sarah, she...
Effectively Manage Your Internet Leads with These Proven Strategies
Converting internet leads into car sales is an evolving and extremely challenging process. What worked five, three, or even a year ago isn’t necessarily as effective as it is today....
New York Times Best-Selling Author Joseph Michelli On Airbnb’s 5 Leadership Lessons
On today's show, we’re pleased to welcome back Joseph Michelli, New York Times best-selling author and customer experience expert. Joseph also has a new book out titled “The Airbnb Way:...
4 Simple Ways to Personalize the F&I Experience
We live in what people are calling The Age of the Consumer and for the F&I department, it means a fresh focus on providing an experience that is markedly different...
5 Tips to Effectively Manage Your Dealership’s Online Presence
Love it or hate it, at this point the internet isn’t just part of the everyday business: it’s a key employee. Whether it’s shepherding business through your website or getting...
Preston Auto Group is Turning Heads with This Innovative Approach to Marketing
On today’s show, we’re pleased to welcome Dave Wilson, Chairman of Preston Auto Group, and Tim Wilson, President of iFrog Digital Marketing.
VIDEO TRANSCRIPT:
Jim Fitzpatrick: Hi everyone, I'm Jim Fitzpatrick with...
It’s Time to Modernize your Dealership Sales Language
It’s kind of nostalgic to listen to car salespeople talk with customers on the phone, either in live calls or when leaving voicemails, and hear language that I was taught...
How Technology is Helping to Bridge the Gap Between Online and Showroom Shopping – Jenn Reid, Equifax
On today’s show, we’re pleased to welcome back Jenn Reid, Vice President of Automotive Marketing and Strategy Leader for Equifax. Jenn and Jim discuss new developments in the car buying...
What Do Trial Closes Really Accomplish?
Anyone who is familiar with what I teach, or has been exposed to my training for any length of time, knows how I feel about trial closes. Having been associated...
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