TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Force
Sales & Marketing

The Importance of Taking an Omni-Channel Approach to Your Dealership’s Marketing Efforts – Cody Tomczyk, Force Marketing

- February 24, 2020
Force Marketing's Vice President, Cody Tomczyk, joined Bridget Fitzpatrick on the CBT Stage at NADA 2020 in beautiful Las Vegas, where they discussed video marketing, choose the right vendor, and...
digital retailing
Sales & Marketing

Why You Should Implement a Digital Retailing Strategy in Your Dealership Now – Mo Zahabi, Cox Automotive

- February 24, 2020
Recently, the CBT Automotive Network was on-location at NADA 2020 in sunny Las Vegas where host Jim Fitzpatrick spoke with Mo Zahabi, Senior Director of Product Consulting for VinSolutions, Dealer.com,...
Tim Cox
Sales & Marketing

How New Technology is Shaping Digital Retailing Strategies for Dealers – Tim Cox, CarNow

- February 24, 2020
CarNow's Senior vice president of Sales and Co-Founder, Tim Cox, joined Jim Fitzpatrick on the CBT Stage at NADA 2020 in Las Vegas to discuss how new technology is shaping...
David Engelman
Sales & Marketing

The Benefits of Offering More Affordable Payment Options to Your Customers – David Engelman, SMART Payment Plan

- February 24, 2020
SMART Payment Plan's CEO, David Engelman, joined Jim Fitzpatrick on the CBT Stage at NADA 2020 in Las Vegas to discuss how dealers can offer lower and easier payments that...
WeDrive
Sales & Marketing

Where Does Direct Mail Fit in Today’s Auto Marketing Strategy? WeDrive’s Eric Mercado Tells Us

- February 24, 2020
At NADA 2020 in sunny Las Vegas, host Jim Fitzpatrick was joined by Eric Mercado, President of WeDrive Automotive. VIDEO TRANSCRIPT: Jim Fitzpatrick: People that are out there Eric, that are not...
Reynolds
Sales & Marketing

Make Your Sales Process Seamless with this New CRM from Reynolds & Reynolds – Greg Uland

- February 21, 2020
At NADA 2020 in beautiful Las Vegas, host Jim Fitzpatrick was joined by Greg Uland, Marketing Director for Reynolds & Reynolds, a household name in the auto retail industry. VIDEO TRANSCRIPT: Jim...
EBlock
Sales & Marketing

How EBlock is Bringing Auctions into the Future by Combining Traditional and Digital Experiences – Jason McClenahan, CEO

- February 21, 2020
Recently, the CBT Automotive Network was on-location at NADA 2020 in sunny Las Vegas where host Jim Fitzpatrick spoke with Jason McClenahan, President and CEO of EBlock. VIDEO TRANSCRIPT: Jim Fitzpatrick: So...
Sales & Marketing

Increase Your BDC’s Efficiency and Effectiveness with Call Tracking Analytics from CallRevu – Anthony Giagnacovo, CEO

- February 21, 2020
Recently, the CBT Automotive Network was on-location at NADA 2020 in sunny Las Vegas where host Jim Fitzpatrick spoke with Anthony Giagnacovo, CEO of CallRevu. VIDEO TRANSCRIPT: Jim Fitzpatrick: For the few...
dealer-fx
Sales & Marketing

Provide an Outstanding Customer Experience with These Digital Solutions – Bill Lucchini, Dealer-FX

- February 21, 2020
At NADA 2020 in beautiful Las Vegas, host Jim Fitzpatrick was joined by Bill Lucchini, CEO of Dealer-FX, a company that aims to provide the absolute best consumer experience for...
experian
Sales & Marketing

How Dealers Can Better Collect and Interpret Their Data – Amy Hughes, Experian

- February 21, 2020
Experian's Senior Director of Dealer Intelligence, Amy Hughes, joined Jim Fitzpatrick on the CBT Stage at NADA 2020 in Las Vegas to discuss how dealers can better collect and interpret...


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Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts
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Courtesy Automotive Group adds two Tucson dealerships
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Bill would force federal audit of automakers' ties to China
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U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector
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U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector


CBT News
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