Is Your Dealership Using Interactive Lead Forms?
Dealership Internet managers have two primary goals. The first obviously is to sell cars. The second goal (not to be confused as a secondary goal) is to collect leads in...
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Leverage Artificial Intelligence to Score and Evaluate Every Customer Call – Lawson Owen, Proactive Dealer Solutions
At NADA 2020 in sunny Las Vegas, host Jim Fitzpatrick was joined by Lawson Owen, Managing Partner of Proactive Dealer Solutions.
VIDEO TRANSCRIPT:
Jim Fitzpatrick: The energy level's great from all the...
How TrueCar Continues to Bring Balance and Value to their Dealer Partners – Mike Darrow, CEO
TrueCar CEO, Mike Darrow joined Jim Fitzpatrick on the CBT Stage at NADA 2020 in Las Vegas to discuss their recent rebrand, product changes, and the future of the company.
VIDEO...
Why Your Dealership Can No Longer Use a General Approach to Incentives – Tom Murphy & Dave Zuchowski, Scilicet
At NADA 2020 in sunny Las Vegas, host Jim Fitzpatrick was joined by Tom Murphy, Founder and CEO of Scilicet and Dave Zuchowski, Former CEO of Hyundai and Advisor to...
How Force Marketing is Using Video to Help Dealers Improve Their Buying Experience – John Fitzpatrick, President & CEO
Force Marketing's John Fitzpatrick joined Jim on the CBT Stage at NADA 2020 to explain how using video in an omni-channel marketing approach can help improve customers' shopping and car...
The Relevancy of Sales Training in Today’s Digital Space – Doug Christiansen & Eric Edwards, Joe Verde Group
Doug Christiansen and Eric Edwards, both trainers with Joe Verde Sales & Management Training, joined Jim Fitzpatrick on the CBT Stage at NADA 2020 in Las Vegas to discuss the...
The Relation Between Gross Profit and Sales Training – Sean Gardner, Trainer with The Joe Verde Group
Recently, the CBT Automotive Network was on-location at NADA 2020 in beautiful Las Vegas where host Jim Fitzpatrick spoke with Sean Gardner, a trainer with The Joe Verde Group.
Video Transcription:
Jim...
The Importance of Properly Utilizing Your CRM Platform – Jonathan Thompson, Force Marketing
Jonathan Thompson, Vice President at Force Marketing, came to the CBT Stage at NADA 2020 to talk to Jim Fitzpatrick about how important it is to make sure you are...
What is the Key to Increasing Gross Profit? Joe Verde has the Answer
Recently, the CBT Automotive Network was on-location at NADA 2020 in sunny Las Vegas where host Jim Fitzpatrick spoke with automotive retail and training legend Joe Verde, President of the...
How CDK Global’s New Customer Rewards Program Compares to Others in the Industry
Recently, the CBT Automotive Network was on-location at NADA 2020 in sunny Las Vegas where host Jim Fitzpatrick discussed CDK Global's new customer rewards program with Bob Marvin and Leigh...
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