TSLA351.900-8.69%
GM73.1400.6%
F11.560-0.04%
RIVN15.344-0.0563%
CYD39.5000.09%
HMC23.825-0.325%
TM204.690-2.32%
CVNA316.0402.1301%
PAG148.840-0.5%
LAD257.5705.75%
AN196.760-0.91991%
GPI327.070-2.38%
ABG195.7400.98%
SAH63.660-1.21%
TSLA351.900-8.69%
GM73.1400.6%
F11.560-0.04%
RIVN15.344-0.0563%
CYD39.5000.09%
HMC23.825-0.325%
TM204.690-2.32%
CVNA316.0402.1301%
PAG148.840-0.5%
LAD257.5705.75%
AN196.760-0.91991%
GPI327.070-2.38%
ABG195.7400.98%
SAH63.660-1.21%
TSLA351.900-8.69%
GM73.1400.6%
F11.560-0.04%
RIVN15.344-0.0563%
CYD39.5000.09%
HMC23.825-0.325%
TM204.690-2.32%
CVNA316.0402.1301%
PAG148.840-0.5%
LAD257.5705.75%
AN196.760-0.91991%
GPI327.070-2.38%
ABG195.7400.98%
SAH63.660-1.21%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

CDK Global
Sales & Marketing

The Many Ways CDK Global is Supporting Their Customers Through COVID-19 – John Hickey, EVP

- April 2, 2020
As part of our ongoing Coronavirus coverage, we’re pleased to welcome back John Hickey, Executive Vice President of North America Customer Experience for CDK Global. In this segment, John and...
Remarketing
Sales & Marketing

Force Marketing CEO John Fitzpatrick Discusses Sending a Solid Remarketing Message to Consumers Affected by COVID-19

- March 31, 2020
As part of our ongoing Coronavirus coverage, we’re pleased to welcome back John Fitzpatrick, President and CEO of Force Marketing. Last time we spoke to John, he discussed how new data is...
customer satisfaction
Sales & Marketing

Customer Satisfaction Increases but Detriments Expected Due to COVID-19

- March 30, 2020
Earlier this month, J.D. Power released its 2020 Customer Service Index (CSI) Study, which found that customer satisfaction has risen for the fifth year in a row but warned that...
ReconVelocity
Sales & Marketing

ReconVelocity Launches Program to Provide Relief to Their Customers, New and Old

- March 30, 2020
  As part of our ongoing Coronavirus coverage, we’re pleased to welcome back Hugh Hathcock and Kalah McCoy from ReconVelocity. In this segment, Hugh and Kalah break down how the new ReconVelocity Dealer...
Joe Verde Group
Sales & Marketing

Sean Gardner’s Advice for Weathering Coronavirus Challenges – The Joe Verde Group

- March 30, 2020
As part of our ongoing Coronavirus coverage, we’re pleased to welcome back Sean Gardner trainer and instructor at the Joe Verde Group. In this segment, Sean and Jim discuss how...
Sales & Marketing

The Importance of Effectively Communicating with Your Customers During This Crisis – Cody Tomczyk, Force Marketing

- March 27, 2020
  As part of our continuing Coronavirus coverage, we’re pleased to welcome back Cody Tomczyk, Vice President at Force Marketing. In this segment, Cody and Jim discuss the importance of utilizing...
Jeff Brown
Sales & Marketing

How Dealers Can Better Support Their Customers During This Unusual Time – Jeff Brown, Force Marketing

- March 26, 2020
As part of our continuing Coronavirus coverage, we’re pleased to welcome back Jeff Brown, Chief Revenue Officer at Force Marketing. In this segment, Jeff and Jim tackle the importance of...
COVID-19
Sales & Marketing

Will COVID-19 Change Auto Retailing for Good? – Doug Stephens, Retail Prophet

- March 26, 2020
  As part of our ongoing Coronavirus coverage, we’re pleased to welcome Doug Stephens, Founder and President of Retail Prophet and author of "Reengineering Retail: The Future of Selling in a...
Mo Zahabi
Sales & Marketing

The Role Digital Retailing Plays in This Rapidly Changing Car Buying Environment – Mo Zahabi, Cox Automotive

- March 25, 2020
  As part of our ongoing Coronavirus coverage, we’re pleased to welcome back Mo Zahabi, Senior Director of Product Consulting at Cox Automotive. In this segment, Mo and Jim discuss the...
Force Marketing
Sales & Marketing

Leveraging Data to Strategically Market Your Dealership in the Middle of COVID-19 – John Fitzpatrick, Force Marketing

- March 25, 2020
As part of our continuing Coronavirus coverage, we’re pleased to welcome back John Fitzpatrick, President and CEO of Force Marketing. Last time we spoke to John, he discussed navigating the...


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