TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

support
Sales & Marketing

The Power of Local: Five Ways to Harness Local Community Support

- August 13, 2020
A recent Visa Back to Business Study took responses from business owners across various sectors about their optimism regarding their futures and the strategies they are taking to manage the...
fulfillment centers
Sales & Marketing

Could Auto Retailers Copy Amazon’s Model for Fulfillment Centers?

- August 12, 2020
Online retail giant Amazon and Simon Property Group Inc. are in talks to use empty retail locations in malls as depots and fulfillment centers, according to a report from the...
leadquality leads
Sales & Marketing

Is Your Dealership Generating Enough High Quality Leads? – Kevin LeSage

- August 11, 2020
With all of the digital tools at customers’ disposal, dealers are seeing an influx of leads as more consumers pursue online transactions. However, not all of those leads are high...
Sean Gardner
Sales & Marketing

Sean Gardner on Converting Both Digital Leads and Unsold Customers

- August 11, 2020
In light of the COVID-19 pandemic, there are more digital opportunities for dealers and customers than ever before. Car buyers want to get as much of the shopping experience and...
Tommy Gibbs
Sales & Marketing

Veteran Trainer Tommy Gibbs on Improving Used-Car Gross Profit

- August 7, 2020
On today's show, we’re pleased to welcome veteran trainer Tommy Gibbs, President of Tommy Gibbs and Associates, and author of "7 Common Sense Factors to Avoid Being a Stupid Leader."...
Texas Auto Dealers Association
Sales & Marketing

Leading the Nation in PPP Loans, Texas Dealers Rely Heavily on Stimulus Through Pandemic

- August 7, 2020
Texas has been undoubtably one of the hardest hit states for the continued spread of the coronavirus. As some areas of the country have minimized restrictions, Texas has been forced...
customer experience
Sales & Marketing

How the Customer Experience is Improved by Women in Automotive

- August 6, 2020
The customer experience (CX) in automotive has been an area of growth and investment in recent years. Manufacturers are focusing on improving how they interact with customers rather than simply...
relationship
Sales & Marketing

Studies Show Key to Selling is Relationship over Product

- August 5, 2020
The J.D. Power 2020 U.S. APEAL Study rank automakers based on how excited and emotionally connected people feel to their new cars. Of a possible 1000 points, the spread between...
ReconVelocity
Sales & Marketing

ReconVelocity CEO David Penney Discusses the Importance of a Seamless Recon Process

- August 5, 2020
When it comes to used vehicle operations, inventory turn has never been more important than it is now. Typically, service managers are mostly concerned with customer pay and warranty work...
EchoPark
Sales & Marketing

Sonic Is Adding EchoPark Used Car Stores – Is This a Strategy More Dealer Groups Should Follow?

- August 4, 2020
The fifth-largest American auto dealer group has announced plans to expand on their standalone used car dealership model known as EchoPark. As the pre-owned only stores continue to surpass expectations,...


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CBT News
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