TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Frank Lopes
Sales & Marketing

4 marketing moves car dealers should be making right now – Frank Lopes

- November 12, 2020
Marketing is a key element of auto sales. Many dealers have reevaluated their marketing strategy with new budgets and new tools to reach more customers. We brought in Frank Lopes,...
tire
Sales & Marketing

Americans’ travel plans mean dealers should double down on tire sales

- November 9, 2020
Airlines have capped their in-flight capacity and scheduled flights are down as much as 70%. The impeded ability to travel by air will disrupt holiday plans for many Americans. However,...
video marketing
Sales & Marketing

Why video marketing should be in your dealership marketing strategy

- November 6, 2020
For many dealerships, the challenge is to find new and creative ways to appeal to consumers, especially in a world where coronavirus is causing sales and consumer confidence to dip....
BDC
Sales & Marketing

How dealers can improve their BDC processes

- November 6, 2020
With many dealerships bringing back furloughed sales and fixed ops employees, it's a good time to remind ourselves that fixed operations are important to any dealership. And if you're leading...
JJ Quest
Sales & Marketing

What COVID-19 has taught car dealers about strategic marketing – JJ Quest

- November 6, 2020
Experts have revealed that the pandemic could go well into 2021 and there has been a lot of talk surrounding this new normal and how to operate in it. Today,...
online retailing
Sales & Marketing

FCA’s Yalda Ghorashy explains their new online retailing experience for car dealers

- November 5, 2020
FCA’s newly named 'E-Shop' was first announced as an online retailing experience at the height of the pandemic when consumers were forced to stay indoors. Even before the COVID-19 pandemic,...
Terry Lancaster
Sales & Marketing

How automotive salespeople can continue to succeed in the digital world – Terry Lancaster

- November 4, 2020
The retail automotive industry is rapidly changing and all car dealers want to win big. There is no question about it. Dealers have learned through the rise of digital retailing...
one-price selling
Sales & Marketing

The biggest advantage for dealers who use one-price selling – Mark Rikess

- November 3, 2020
As dealers continue to navigate the COVID-19 pandemic and digital retailing, more are finding than an easy, frictionless experience for the consumer is the way to go. On today’s show,...
margin compression
Sales & Marketing

3 ways car dealers can protect their profitability from margin compression

- November 3, 2020
The COVID-19 pandemic has changed the course of the automotive industry in many ways this year, including how car dealers think about the marketplace. Instead of focusing on who has...
marketing
Sales & Marketing

Apply these automotive marketing methods now, to win big in December

- November 2, 2020
On today's show, we’re pleased to welcome back John Fitzpatrick, Co-Founder and CEO of Force Marketing to discuss the end of Q3 and the latest updates and news in the...


Latest Articles
Latest Articles 04/04/26

Weekly roundup: Stellantis to add 10k jobs, GM leads in Q1 2026 sales, Federal judge partially allows lawsuit against VW to proceed
Latest Articles 04/03/26

White House revises metals tariffs, Stellantis eyes Canada EVs with Leapmotor, NHTSA considers ban on faulty Chinese airbags

Ed Morse Automotive Group acquires Porsche Des Moines in Iowa
Latest Articles 04/03/26

Ed Morse Automotive Group acquires Porsche Des Moines in Iowa

GM to invest more than $150 million in Saginaw Metal Casting Plant
Latest Articles 04/03/26

GM to invest more than $150 million in Saginaw Metal Casting Plant

White House revises metals tariffs, shifts calculation method
Latest Articles 04/03/26

White House revises metals tariffs, shifts calculation method

Stellantis explores EV production in Canada with China’s Leapmotor
Latest Articles 04/03/26

Stellantis explores EV production in Canada with China’s Leapmotor

NHTSA weighs U.S. ban on defective Chinese airbag components
Latest Articles 04/03/26

NHTSA weighs U.S. ban on defective Chinese airbag components

Toyota bets on EV rebound with seven-model U.S. lineup
Latest Articles 04/03/26

Toyota bets on EV rebound with seven-model U.S. lineup

Affordability takes center stage at the 2026 NY Auto Show
Latest Articles 04/03/26

Affordability takes center stage at the 2026 NY Auto Show

Legal battles reshape car sales
Latest Articles 04/03/26

Legal battles reshape car sales


CBT News
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.