TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

vehicle
Sales & Marketing

Average list prices break through $40,000 ceiling as new vehicle inventory stabilizes

- January 20, 2021
The strain of the coronavirus undoubtedly shook up the auto industry in 2020, but things have slowly been turning around since the middle of the year. Last Thursday, Cox Automotive...
Sales & Marketing

How the acceleration of digital retailing will affect the auto industry long-term – Pete MacInnis, eLEND Solutions

- January 19, 2021
Today on CBT News, anchor Jim Fitzpatrick is joined by Pete MacInnis, Founder and CEO of eLEND Solutions. His company offers automotive finance solutions focusing on providing a simplified vehicle...
marketing
Sales & Marketing

4 automotive marketing essentials car dealers should prioritize this year – John Fitzpatrick, Force Marketing

- January 18, 2021
Today on CBT News, John Fitzpatrick, CEO of Force Marketing, joins the show to reflect on marketing in 2020. He also looks ahead to what marketing trends can be expected...
TrueCar
Sales & Marketing

TrueCar predicts 16 million new car sales in 2021

- January 15, 2021
Headed into another year of uncertainty, TrueCar is forecasting a healthy increase over 2020’s suppressed auto sales performance, expecting new light vehicle sales in 2021 to reach 16 million units. That figure...
Sales & Marketing

CBT News launches its NADA High Media Impact Package for companies that want to connect with dealers

- January 12, 2021
For more than eight years, CBT News has been working to build strong relationships with dealers across the country. Whether it’s through reporting daily news and trends impacting the retail...
reconditioning
Sales & Marketing

Making ‘profitable reconditioning’ an integral component of your dealership’s used vehicle acquisition strategy in 2021

- January 11, 2021
Nearly every used car manager in the country uses software and data to make smart decisions when it comes to buying a used vehicle. There are huge financial ramifications to...
insurance
Sales & Marketing

Study shows car buyers want a smoother insurance experience at the dealership

- January 11, 2021
A new study conducted by DealerPolicy revealed that auto insurance plays a larger role in a vehicle purchasing decision than previously thought. More than seven in ten shoppers weigh the cost of...
PureCars
Sales & Marketing

Facebook & PureCars joint-study reveals key social marketing findings for car dealers

- January 8, 2021
Measuring and attributing social media marketing campaigns to offline sales is often tricky for car dealers. Recently, a joint study ran by Facebook and PureCars, focused on the impact digital retailing can...
salesperson
Sales & Marketing

With remote sales here to stay, salespeople need to be strong in four areas

- January 8, 2021
According to V12’s compiled data, four in five car buyers want to configure a payment online to begin their journey toward purchasing a vehicle. Research has shown that customer loyalty and...
Sales & Marketing

Whatever your used car volume, claim the advantage

- January 6, 2021
If you have $100 in bills in your wallet, does that money have buying power greater than the hundred dollars in your neighbor’s wallet? The benefit you might possess over the...


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Weekly roundup: Stellantis to add 10k jobs, GM leads in Q1 2026 sales, Federal judge partially allows lawsuit against VW to proceed
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Legal battles reshape car sales
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