TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Five Star Dealer Awards
Sales & Marketing

Five Star Dealer Awards recognize those at the peak of customer service

- March 3, 2021
On Tuesday, Edmunds announced the ninth annual Five Star Dealer Award recipients. Dealers who received this year’s award are being recognized for their extremely high standard of customer service as...
Sales & Marketing

How digital retailing can personally tailor the car buying experience for customers – Bob George, Dealer.com

- March 2, 2021
A strong digital marketing presence is crucial for your dealership in today’s marketplace. This afternoon on CBT News, we are discussing Dealer.com’s latest industry insights with Bob George, Assistant Vice...
Force Marketing, GSM acquisition
Sales & Marketing

Force Marketing making bold moves with acquisition of GSM, a fixed-ops marketing company

- March 1, 2021
On this special edition of CBT News, John Fitzpatrick, Co-Founder and CEO of Force Marketing, and Shelley Washburn, President of GSM join guest host Steve Greenfield to discuss an exciting...
mobile
Sales & Marketing

The importance of a mobile-friendly shopping experience

- February 26, 2021
Even if you’ve been stuck under a hood for the last decade, it’s not surprising to know that the selling of auto-parts and accessories has changed drastically over the last...
online
Sales & Marketing

Three easy ways to boost e-commerce sales at your dealership

- February 26, 2021
Have you recently shifted to selling cars online? What about service repairs and parts? The automotive world has gone digital, and dealers committed to adapting will beat out the competition. However,...
Allyson Witherspoon
Sales & Marketing

Allyson Witherspoon, CMO of Nissan USA, on launching 10 new models and marketing in 2021

- February 25, 2021
Today on CBT News, host Jim Fitzpatrick is joined by Allyson Witherspoon. Vice President and Chief Marketing Officer of Nissan USA. Witherspoon joins the show to discuss the latest automotive...
experience
Sales & Marketing

Top four opportunities in driver’s experience for automotive manufacturers

- February 24, 2021
There's a lesson to be learned from Tesla and its ascent to the status of most valuable car manufacturer in the world. The leapfrog, often experimental progress made by Tesla...
Joe Shuster
Sales & Marketing

Joe Shuster discusses his role in reviving Honda of Downtown Los Angeles

- February 23, 2021
Today on CBT News, host Jim Fitzpatrick is joined by Joe Shuster, Dealer Principal at Honda of Downtown Los Angeles. Shuster was instrumental in reviving the Honda dealership after it...
Shawn Hays
Sales & Marketing

How car dealers can stay ahead of the curve with a solid business strategy

- February 22, 2021
Today on CBT News, host Jim Fitzpatrick is joined by Shawn Hays, Co-Founder of Sales Hustler and General Manager of Carter Myers Colonial Chevrolet in Richmond, VA. Hays has built...
What are dealers' true-pete macinnis
Sales & Marketing

What are dealers’ true opinions about digital retailing? – Pete MacInnis, eLend Solutions

- February 19, 2021
Today on CBT News, host Jim Fitzpatrick is joined by Pete MacInnis, Founder and CEO of eLend Solutions. The pandemic has brought forth many challenges and dealers are weighing in...


Latest Articles

Weekly roundup: Toyota & Honda hit hardest by Canada tariffs, FTC warns of fake dealership websites, Hyundai taking Amazon Autos international
Latest Articles 09/05/26

Weekly roundup: Toyota & Honda hit hardest by Canada tariffs, FTC warns of fake dealership websites, Hyundai taking Amazon Autos international

Daymond John on building lasting customer trust - CBT News
Latest Articles 09/04/26

Shark Tank star Daymond John’s blunt advice for dealers

Podium Webinar: Cheap AI is expensive: Why good AI beats bad AI every time
Latest Articles 09/04/26

Cheap AI is Expensive: Why Good AI Beats Bad AI Every Time

Kia's VP of sales talks record volume and chasing a 900,000-unit year
Latest Articles 09/04/26

Kia’s VP of sales talks record volume and chasing a 900,000-unit year

Connected-car data raises new privacy concerns for dealers and consumers
Latest Articles 09/04/26

Connected-car data raises new privacy concerns for dealers and consumers

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts
Latest Articles 09/04/26

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts

Courtesy Automotive Group adds two Tucson dealerships
Latest Articles 09/04/26

Courtesy Automotive Group adds two Tucson dealerships

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack
Latest Articles 09/04/26

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack

Bill would force federal audit of automakers' ties to China
Latest Articles 09/04/26

Bill would force federal audit of automakers’ ties to China

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector
Latest Articles 09/04/26

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector


CBT News
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.