Prime Automotive CEO Todd Skelton on How Business Has Changed in the Last 6 Months

Prime Automotive


Prime Automotive Group was growing tremendously before the COVID-19 outbreak. CEO Todd Skelton was tasked with keeping the momentum up while also managing the impact of the pandemic. Todd joined us to talk about strategies for maintaining a strong business model during these uncertain times, as well as giving back through the Prime Cares community initiatives. 

In this segment, Todd and Jim discuss how COVID-19 has affected Prime Automotive Group’s business in the last 90 days, their digital retailing tools and strategies, as well as the pain points they have experienced with staffing changes. The pair also tackle new car inventory supply challenges, how automakers have responded to the pandemic, and whether or not it has made permanent changes to the industry as a whole. 

Todd was appointed CEO in January of this year and now leads more than 1,800 employees at dealerships across 8 states. To find out more about the future of Prime Automotive Group, be sure to watch our full interview with Todd above.

Did you enjoy this interview with Prime Automotive’s Todd Skelton? Please share your thoughts, comments, or questions regarding this topic with host Jim Fitzpatrick at

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