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In this article, we debunk some AI myths, explore its role in the dealership, and discover why striking the right balance is essential.

The truth about Goldilocks, AI and your dealership

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Let’s face it: technology is no longer a luxury for most of the world; it’s a necessity. Every industry has experienced drastic changes due...
Musk's xAI technology business has made a significant announcement, presenting its first product- Grok AI assistant, a new age for Tesla cars

Tesla plans to integrate Grok AI Assistant into its EV lineup

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Elon Musk's xAI technology business has made a significant announcement, presenting its first product and ushering in a new age for Tesla vehicles. Tesla...
For dealers, the online car buying process is a fast-moving game. Trends and customer preferences are constantly changing.

It’s time to mystery shop your dealership’s online car buying process

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While you may use mystery shopping to assess your dealership’s in-person sales, do you take the same measures for online car buying? Failing to...
Colin Carrasquillo joins Inside Automotive to discuss how dealership digital marketing strategies are changing in response to EVs and AI.

Preparing your dealership’s digital marketing strategies for EVs and AI —...

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To reach the right consumers with the right message, small business owners must stay up to date on the evolving digital marketing strategies and...
Mercedes Benz unveiled a new concept car for the upcoming CLA Class lineup at the 2023 IAA Mobility conference in Munich.

Mercedes showcases first entry in 2025 CLA lineup

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Mercedes Benz unveiled a new concept car for the upcoming CLA Class lineup at the 2023 IAA Mobility conference in Munich. The CLA lineup is...
General Motors revealed on August 29 that it's collaborating with Google to examine ways to apply AI technologies throughout the automakers' operations.

GM and Google’s partnership expands on its OnStar AI technology

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General Motors revealed on August 29 that it's collaborating with Google to examine ways to apply AI technologies throughout the automakers' operations.  The Detroit automaker...
On today's Inside Automotive, we're joined by Shep Hyken explores how dealerships can elevate their customer experience using AI

Leveraging AI as an asset in the dealership rather than being...

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Artificial Intelligence is changing how some companies conduct business, especially in customer service. It may already replace roles in some industries, but is that...
Your dealership is or will become an expert on electric vehicles. Take advantage of this mastery by promoting what you know. 

6 tips for marketing the benefits of electric vehicles and other...

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Electric vehicles (EVs) are increasingly gaining favor with eco-conscious consumers looking for more sustainable transportation. However, marketing the environmental benefits of EVs to this...
Stellantis may be the first of many struggling with higher labor costs due to UAW contracts. Our new company to watch is EMMA Systems.

How this startup is taking the stress out of home EV...

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Welcome to another edition of The Future of Automotive, with Steve Greenfield, Founder, and CEO of Automotive Ventures, where I put recent automotive and...
There’s more to future modern vehicle interiors than new displays. Let’s explore some projects that might reshape the future of your showroom floor.

Next-gen vehicle interiors: Innovations in cabin design, connectivity, and UX

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Automakers are in a race to reinvent vehicle interiors for today’s high-tech, connected customers. While performance, safety, and efficiency are still important factors, more...