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The truth about Goldilocks, AI and your dealership
Let’s face it: technology is no longer a luxury for most of the world; it’s a necessity. Every industry has experienced drastic changes due...
Tesla plans to integrate Grok AI Assistant into its EV lineup
Elon Musk's xAI technology business has made a significant announcement, presenting its first product and ushering in a new age for Tesla vehicles. Tesla...
It’s time to mystery shop your dealership’s online car buying process
While you may use mystery shopping to assess your dealership’s in-person sales, do you take the same measures for online car buying? Failing to...
Preparing your dealership’s digital marketing strategies for EVs and AI —...
To reach the right consumers with the right message, small business owners must stay up to date on the evolving digital marketing strategies and...
Mercedes showcases first entry in 2025 CLA lineup
Mercedes Benz unveiled a new concept car for the upcoming CLA Class lineup at the 2023 IAA Mobility conference in Munich.
The CLA lineup is...
GM and Google’s partnership expands on its OnStar AI technology
General Motors revealed on August 29 that it's collaborating with Google to examine ways to apply AI technologies throughout the automakers' operations.
The Detroit automaker...
Leveraging AI as an asset in the dealership rather than being...
Artificial Intelligence is changing how some companies conduct business, especially in customer service. It may already replace roles in some industries, but is that...
6 tips for marketing the benefits of electric vehicles and other...
Electric vehicles (EVs) are increasingly gaining favor with eco-conscious consumers looking for more sustainable transportation. However, marketing the environmental benefits of EVs to this...
How this startup is taking the stress out of home EV...
Welcome to another edition of The Future of Automotive, with Steve Greenfield, Founder, and CEO of Automotive Ventures, where I put recent automotive and...
Next-gen vehicle interiors: Innovations in cabin design, connectivity, and UX
Automakers are in a race to reinvent vehicle interiors for today’s high-tech, connected customers. While performance, safety, and efficiency are still important factors, more...