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The Customer Data Platform (CDP) has been a major asset for dealers in terms of the overall customer experience. Recently, CBT News anchor Bridget...

Inside Automotive  Using data to get the most out of your digital marketing strategy — Colin Carrasquillo | Nielsen Automotive Group Digital marketing has become a...

Digital marketing has become a major component of automotive retail, serving to drive leads, strengthen branding, and broaden the scope of dealers' markets. However,...

In 2024, the Insurance Institute for Highway Safety (IIHS) is ramping up its demands on automakers, pushing for advanced pedestrian crash avoidance systems and...

LAS VEGAS (Feb. 3, 2024) – automotiveMastermind, part of S&P Global Mobility and the automotive industry’s trusted data and technology provider, and Morgan Automotive...

Artificial intelligence (AI) presents exciting opportunities for growth and improved efficiency, especially in the retail automotive sector, where the ability to rapidly process data...

Car dealers have navigated a pandemic, high interest rates, inflation, and fluctuating demand with relative ease, underlining the strength of the retail automotive sector....

In today's world of instant connectivity, the lines between physical dealerships and digital spaces, for leads and sales, are increasingly blurred. And for the...

Customer data platforms (CDP) have quickly become an important part of automotive retailing, with the number of storefronts using this crucial technology growing on...

The automotive industry now knows more about which vehicles will and won't be eligible for the electric vehicle tax credits starting on January 1,...