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Overcoming Objections (Part 10)

In the final part of his series on Overcoming Objections, David Lewis discusses the objection conversion, taking an objection you are not as good at and converting it to one you are better at overcoming.
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David Lewis
David Lewis
David’s firm is a national training and consulting business that specializes in the retail automotive industry. He also is the author of four industry-related books, “The Secrets of Inspirational Selling,” “The Leadership Factor,” “Understanding Your Customer” and “The Common Mistakes Automotive Salespeople Make.” Visit his website at www.DavidLewis.com.

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