You’re watching CBT News’ exclusive coverage of this year’s New York Automotive Forum, hosted by NADA, J.D. Power, and the New York International Auto Show (NYIAS). Held during a pivotal moment for the retail auto sector, the forum brought together top voices to discuss market trends, regulatory hurdles, and consumer behavior. We caught up with Oliver Brodlieb, Chairman of the New York Auto Show, who kicked off the event by spotlighting the show’s 125-year legacy—and what lies ahead for dealers in an increasingly complex landscape.
Key Takeaways:
1. A Return to Roots: EVs Then and Now
Brodlieb noted the symbolic full-circle moment for the New York Auto Show, which featured electric vehicles in its very first year in 1900—and again plays a central role in today’s EV transition. He emphasized the show’s enduring appeal as a family-friendly, sales-neutral space where consumers can engage with brands without pressure.
2. Dealer Concerns Over Tariffs and Direct-to-Consumer Models
As a multi-brand dealer, Brodlieb expressed concern over looming tariffs and mandates in CARB states, describing the regulatory environment as “dodging raindrops.” He also criticized Volkswagen’s decision to sell Scout directly to consumers, stating, “I believe in the dealer franchise system… Scout sort of flies in the face of that.”
3. Consumer Sentiment and the ‘Buy American’ Effect
While March was a strong month, Brodlieb noted it “could have been better.” He anticipates that some consumers may rush to purchase before tariffs are implemented and acknowledged a potential boost in domestic vehicle sales, but cautioned that vehicle sourcing remains complex, saying, “Even with American cars, it’s where these parts are sourced.”
Catch all of CBT News’ coverage of the NY Automotive Forum 2025 here.
