According to a new global sales analysis, Tesla has completed an important objective on its path to becoming a prominent international brand.
The study, conducted by CleanTechnica, a news platform reporting on clean technology and sustainable energy, compared Tesla’s worldwide manufacturing and delivery reports leading up to and including Q1 2023. The data showed consistent global sales growth over the last 12 quarters, revealing only one three-month period of decline since 2020. The report’s author, CleanTechnica CEO director, chief editor and CEO Zachary Shahan, wrote that the brand’s cumulative sales numbers since 2020 show “an almost perfect example of exponential growth.” Adding the 422,875 units delivered over the last three months, the company has now sold a total of four million vehicles globally, one of the strongest showings for a car company founded after the turn of the century.
Of Tesla’s four vehicles, CleanTechnica’s data revealed that the Model 3 and Model Y accounted for roughly 85% of the brand’s four million global sales, representing 1.9 million and 1.6 million units, respectively. While the latter lags behind the automaker’s best-selling Model 3, the report suggests the Model Y may soon become its number-one product.
While passing the four million cumulative sales mark is impressive, Tesla has yet to confirm the number, despite its quarterly earnings arriving last week on April 19. Although CleanTechnica’s analysis is certainly good news, it may not be enough to bring disgruntled investors back on board. CEO Elon Musk revealed disappointing profits, and a financial strategy banking on the automaker’s self-driving platform reaching full autonomy later this year. Furthermore, while Tesla remains one of the most dominant players in the electric vehicle space, its market share has been considerably reduced by legacy car companies and competing EV brands, which have introduced a wider selection of battery-powered models. That being said, the last three years of cumulative global sales growth are a positive indication that Tesla will continue achieving commercial success, but without the profitable opportunities it once presented to shareholders, the company may experience a less favorable playing field in the future.
