CBT News continues its on-site coverage of NADA Show 2026 in Las Vegas, bringing dealers and industry stakeholders the latest insights shaping retail automotive. Co-Founder Jim Fitzpatrick sits down with Joe Kyriakoza, Chief Product Officer of S&P Mobility, to discuss the company’s rebranding into Mobility Global, the unification of major automotive data and technology brands, and how dealers can leverage AI-driven tools to optimize market insights and customer engagement.
Key Takeaways:
- Mobility Global is unifying several major automotive technology and data brands—including Polk, automotiveMastermind, Market Scan, and Carfax—under one umbrella. This consolidation allows dealers to access all solutions through a single platform, creating a more streamlined and integrated experience compared to managing multiple tools and dashboards separately.
- The company is also introducing AI-driven solutions like Command Center and Fritz AI, which help dealers identify priority customers, simulate potential outcomes, and take precise actions. By leveraging rich data across the ecosystem, these tools make it easier for dealers to target the right prospects with the right messaging, pricing, and incentives.
- Affordability continues to be a pressing challenge in the automotive market, with rising vehicle prices affecting consumer behavior. Mobility Global’s solutions enable dealers to analyze customer budgets and market data, allowing them to create tailored strategies, incentives, and communications that help move customers toward purchase decisions while optimizing market share.
Catch all of CBT News’ coverage of the 2026 NADA Show here.
