At the 2026 NADA Show in Las Vegas, CBT News is reporting directly from the show floor, giving dealers and industry professionals firsthand insights into the future of automotive retail. In this conversation, Jim Fitzpatrick sits down with Amberly Allen, Founder and Managing Partner of Priority DMS, and Tom Priore, Chairman & CEO of Priority, to discuss how dealerships can maximize profitability through compliant surcharging, adapt to evolving payment methods, and streamline back-office operations for faster, more efficient cash flow.
Key Takeaways
- Proper surcharging can immensely boost dealership profitability and cash flow while ensuring compliance with card brand rules and state laws, helping dealers recoup millions in fees.
- Adapting to evolving payment methods, such as Venmo, PayPal, and crypto, enables dealerships to meet customer preferences, streamline transactions, and improve visibility into cash flow.
- Integrating payment processing with back-office reconciliation reduces administrative work, accelerates funds into the dealership, and enables more informed financial and operational decisions.
Catch all of CBT News’ coverage of the 2026 NADA Show here.
