CBT News is excited to spotlight one of the most innovative solutions unveiled at the 2025 NADA Show in New Orleans: BLiNK AI. Led by CEO Dave Perry, this cutting-edge technology is redefining how dealerships operate by addressing persistent challenges in customer engagement and scheduling. Through the power of artificial intelligence, BLiNK AI is helping dealerships deliver faster, more efficient service while improving the overall customer experience. Perry sat down with CBT News to discuss how Blink AI is driving growth, supporting employees, and transforming the way dealerships connect with their customers.
Key Takeaways
- Dave Perry explained how BLiNK AI leverages advanced technology to understand customers’ true intentions more effectively than ever before. By analyzing subtle cues in customer behavior, the platform helps dealerships improve communication and build trust. For example, Perry highlighted how AI can explain the importance of services like fluid flushes in ways that resonate with customers, overcoming common skepticism and boosting satisfaction. Additionally, BLiNK AI enables 24/7 engagement, allowing customers to book appointments or get updates anytime, further enhancing convenience and loyalty.
- One of BLiNK AI’s standout features is its high-converting scheduler, which smooths out service workflows and reduces bottlenecks during peak hours. According to Perry, this tool achieves a 90% appointment conversion rate, optimizing dealership capacity and ensuring a more balanced daily workload. Complementing this are AI-driven outreach campaigns that re-engage past customers or those who declined services, seamlessly integrating with the scheduler to drive more traffic into service departments. By automating repetitive tasks, BLiNK AI allows service advisors to focus on resolving complex customer issues, ultimately improving both productivity and satisfaction.
- Perry emphasized the importance of cultivating an innovative and customer-focused culture at BLiNK AI. The company recruits team members passionate about solving real-world challenges, ensuring that its AI solutions effectively address dealer and customer needs. Perry also highlighted the software’s ability to help dealers retain customers by addressing potential issues in real time. Through features like immediate post-appointment feedback, dealerships can resolve problems before they escalate, strengthening customer retention and preventing negative online reviews.
Catch all of CBT News’ coverage of the 2025 NADA Show here.
