Alexi Venneri, co-founder and CEO of DAS Technology, and Jason Barrie, COO of DAS Technology, joined CBT News anchor Bridget Fitzpatrick during an exclusive interview at the 2025 NADA Show. The duo revealed groundbreaking advancements in their technology portfolio, including the AI Engage tool, and highlighted the company’s ongoing mission to transform consumer and dealer communication. With over 9,600 retailers, OEMs, and partners under their belt, DAS Technology is at the forefront of addressing the evolving demands of automotive digitalization while empowering dealers to enhance the customer experience and operational efficiency.
Key Takeaways
- Venneri emphasized DAS Technology’s focus on creating seamless consumer interactions through innovative tools like AI Engage. This product leverages artificial intelligence to enhance communication, enabling dealers to provide faster, more accurate, and customized responses. Venneri explained that AI Engage helps dealerships deliver pre-packaged, detailed information to consumers, ensuring speed and quality in every interaction. With dealers facing challenges such as high inquiry volumes and fragmented processes, AI Engage is designed to simplify operations while addressing customer needs, from pricing to detailed feature inquiries, like those valued by EV enthusiasts.
- Barrie shared insights from DAS Technology’s research, highlighting gaps in dealer response times and communication quality. According to their findings, only 61% of dealerships responded to leads within 15 minutes—an improvement from 55% in 2022 but still leaving room for growth. Furthermore, 91% of responses lacked essential vehicle photos, a critical oversight in the digital-first buying journey. Barrie emphasized the importance of providing accurate, timely, and visually rich information to meet consumer expectations and differentiate dealerships in a highly competitive market.
- They also highlighted DAS Technology’s commitment to simplifying dealer operations by integrating their solutions with CRM and DMS platforms. By enabling dealers to leverage their own data more effectively, the company aims to optimize processes such as recall communications and lead prioritization. One notable enhancement is the ability to notify dealers when a customer engages with communications, allowing for timely follow-ups.
Catch all of CBT News’ coverage of the 2025 NADA Show here.
