Thursday, January 27, 2022
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customer

Report shows that 86% of brands aren’t benefiting by tracking...

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According to InMoment, top brands are wasting billions on customer experience programs that are failing. In 2019, data strategy and insights leaders at Forrester Research determined that 86% of brands haven’t seen return on their investment into CX. Nearly all spending for customer experience has been in monitoring and tracking. Key performance indicators such as […]
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blockchain technology

How Blockchain Technology Can Shake Up the Automotive Industry

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We’ve heard a lot about blockchain technology over the last few years. While blockchain has many potential applications, the most well-known use for blockchain has been in the verifying of cryptocurrency transactions. Bitcoin and other cryptocurrencies rely on blockchain for safe, secure peer-to-peer monetary transactions. But what are the other uses of blockchain? More specifically, […]
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location data

How Leveraging Location Data Improves Sales

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Customers are doing everything online. Whether it be on their phones or computers, the data that is presented can greatly benefit your dealership if used correctly. Auto Marketers can leverage location data to better understand car-buying consumers, a consumer’s path-to-purchase, and to drive consumers and measure ad campaign success for your dealership. Recently, Jeff Glueck, […]
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