Larry Dorfman: Why listening to customers is more important than ever

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“The auto industry needs to get better as an industry.” Ever hear that statement before? Maybe there are staff members at your dealership that have used it before. Maybe there are even staff members that actually have great ideas about how to make it better. At the recent Best Training Day Ever event, we asked Larry Dorfman, Co-Founder of APCO/Easycare, what he thinks that means. Watch the interview above to get Larry’s take on the industry and customer retention.

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