TSLA454.5307.79%
GM75.2900.6%
F13.1400.05%
RIVN18.0600.53%
CYD35.4900.32%
HMC29.6600.3%
TM198.2702.83%
CVNA398.8503.85%
PAG163.6200.45%
LAD325.010-0.75%
AN215.1300.79%
GPI408.350-2.02999%
ABG233.900-2.33%
SAH64.9000.67%
TSLA454.5307.79%
GM75.2900.6%
F13.1400.05%
RIVN18.0600.53%
CYD35.4900.32%
HMC29.6600.3%
TM198.2702.83%
CVNA398.8503.85%
PAG163.6200.45%
LAD325.010-0.75%
AN215.1300.79%
GPI408.350-2.02999%
ABG233.900-2.33%
SAH64.9000.67%
TSLA454.5307.79%
GM75.2900.6%
F13.1400.05%
RIVN18.0600.53%
CYD35.4900.32%
HMC29.6600.3%
TM198.2702.83%
CVNA398.8503.85%
PAG163.6200.45%
LAD325.010-0.75%
AN215.1300.79%
GPI408.350-2.02999%
ABG233.900-2.33%
SAH64.9000.67%
Dealers' #1 source for auto industry news, content, coaching & analysis

Kia launches $10,000 discount on all EV models amid slowdown

On the Dash:

  • Kia is offering $10,000 off every EV, including the Niro EV, EV6, and EV9, starting November 4.
  • The automaker is also offering 0% APR financing and new lease deals to offset the loss of federal tax incentives.
  • Kia’s latest EVs include Tesla-compatible charging ports, expanding access to over 21,500 Superchargers nationwide.

Kia is making a bold move to keep electric vehicle sales strong, launching a new nationwide promotion that cuts $10,000 off every EV in its lineup. The incentive, which began on Nov. 4, follows the expiration of the federal $7,500 EV tax credit in September and aims to make Kia’s electric models more affordable amid slowing demand.

The $10,000 customer cash discount applies to the 2025 Niro EV, 2025 EV6, and 2026 EV9, resulting in savings of 18% to 24% per model. On the Niro EV, the discount brings the starting price below $30,000, while the EV6 and EV9 fall into the low- and mid-$40,000 range.

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In addition to cash rebates, Kia is offering 0% APR financing for up to 72 months on all 2025 EV6 trims, plus an additional $2,500 financing bonus. Shoppers can also lease the high-performance EV6 GT with up to $16,500 in lease cash. The 2025 Niro EV lease starts at $209 per month, with the EV6 and EV9 available from $309 and $419, respectively.

The promotion comes as several automakers adjust pricing to offset the end of the federal incentive. Honda recently announced discounts nearing $17,000 on its Prologue SUV, while Hyundai extended its IONIQ 5 lease offer at $189 per month. Both Hyundai and Kia have reaffirmed their commitment to keeping EVs accessible amid intensifying competition.

All 2025 Kia EV6 and 2026 EV9 models now feature the North American Charging Standard (NACS) port, granting access to Tesla Superchargers nationwide. The company hopes these updates, combined with aggressive pricing, will help sustain EV sales momentum despite market headwinds.

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Ashby Lincoln
Ashby Lincoln
Ashby Lincoln has spent over 7 years at CBT News, where he specializes in marketing and content strategy for the automotive industry. With a sharp eye for digital trends and a deep understanding of dealer communications, he helps shape compelling stories that resonate with retail professionals. Whether crafting headlines or driving long-term brand growth, his work reflects a commitment to clarity, creativity, and performance.

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