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How salespeople can achieve their goals while maintaining a positive outlook – Matt Easton | Easton University 

It is an election year, and with that comes a lot of uncertainty, especially regarding the economy. It is also what Matt Easton, the Founder of Easton University, calls a “perfect storm for sales professionals and managers to feel like they are in a funk. On today’s episode of Inside Automotive, Easton joins us to elaborate on the four tips to “De-Funk-ify” your sales career.

Key Takeaways 

1. Matt Easton explains that the combination of an election year and the spring season can cause people to feel down or “bummed out” if they don’t believe they’re on track with their goals, despite their initial optimism at the beginning of the year. To keep his mindset focused on his aspirations, he personally writes down his goals every morning, including financial targets and fitness goals.

2. Easton also emphasizes the importance of manufacturing wins through daily activities, regardless of external challenges or circumstances. This approach allows individuals to feel a sense of control and achievement. He suggests being aware of one’s mindset and tendency to feel negative when facing objections or complaints. To handle these effectively, he advises treating objections as complaints and following a process that isn’t emotionally driven.

3. The interview promotes the idea of viewing challenges as opportunities for growth and trying new things. Easton encourages viewers not to give up but rather explore new avenues and maintain a positive outlook for future success.

4. Furthermore, Easton discusses the importance of the interconnectedness of personal and professional life. He highlights that it’s crucial to maintain positivity and achieve wins in both areas to avoid negative impacts bleeding into each other. Even in challenging times, individuals can create victories through daily activities.

5. Overall, Easton encourages viewers to maintain a positive outlook, handle objections and complaints effectively, try new approaches, and blend personal and professional aspects to achieve balance and success.

"When you write your goals down every single morning as if you've already achieved them, it's going to do a lot in terms of reinforcing that mindset." – Matt Easton

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Jaelyn Campbell
Jaelyn Campbell
Jaelyn Campbell is a staff writer/reporter for CBT News. She is a recent honors cum laude graduate with a BFA in Mass Media from Valdosta State University. Jaelyn is an enthusiastic creator with more than four years of experience in corporate communications, editing, broadcasting, and writing. Her articles in The Spectator, her hometown newspaper, changed how people perceive virtual reality. She connects her readers to the facts while providing them a voice to understand the challenges of being an entrepreneur in the digital world.

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