Right now, there are more than 250 million gasoline engines on the road. Over the next 10 years, another 80 to 100 million will be added. We're not going to flip...
In the midst of managing customer service, the finance process, service departments, and overall dealership operations, it is easy for marketing to fall by the wayside. After creating and updating...
Following through with dealer processes is obviously important to the customer buying experience. Following through with your staff's goals is just as important. Without following through of each step to...
The demand for auto parts on eBay is through the roof. eBay has devoted an entire website to selling auto parts called eBay Motors. eBay Motors is not just another...
If your dealership website is receiving plenty of visitors but few conversions, then apparently there's a problem. All the traffic in the world is worth little if your visitors take...
If you happen to be someone who grew up in the days when grocery stores gave S&H Green Stamps, Plaid Stamps or Top Value Stamps with every purchase, you may...
In the last ten years, the story has been about Millennials. Their wants, buying habits, and beliefs have inspired numerous studies and news reports. Crafting a formula to gain their...
It was a trending topic from dealers all over the U.S. last year: inventory isn't moving off your lot fast enough. As a result, incentive levels have gone up quicker...
In 2013, a survey of 2,500 Americans by the Boston Consulting Group revealed that one of the leading qualities consumers are looking for in a brand is authenticity. In the...
Gone are the days where people used to rely on a business to provide them with true and accurate information. Now, online reviews are the place to go for consumers...