On May 5, General Motors appointed Duncan Aldred as senior vice president and president of North America, effective immediately.
Aldred, who most recently served as vice president of commercial growth strategies and operations, will now oversee GM’s largest market and join the company’s senior leadership team. He will report to Rory Harvey, GM executive vice president and president of Global Markets.
“Duncan comes to the role leading our North America business, having driven a decade of growth in Buick and GMC, and most recently leading and modernizing our commercial operations to better serve our customers,” Harvey said on the company’s website. “This change supports our strategy to offer our customers around the world unrivaled choice across our ICE and EV portfolio, from brands they love and trust.”
Aldred’s new mandate is to build on GM’s current sales momentum, strengthen its customer experience, and adapt to rapidly changing market conditions. He will leverage GM’s broad internal combustion engine and electric vehicle lineup to continue advancing the company’s North American growth strategy.
“With the best and broadest portfolio in the business and a team that is totally focused on our customers, GM is in a strong position in North America,” said Aldred. “I’m looking forward to continuing to work with our teams, dealers, and partners to bring our customers the best possible sales and ownership experience.”
As a 33-year GM veteran, Aldred has held a variety of leadership roles across global markets. He served as chairman and managing director of Vauxhall in the UK in 2010 and later led global sales, marketing, and aftersales for Opel. In 2014, he was appointed vice president of global Buick and GMC, where he expanded both brands through the launch of Buick Avenir and GMC AT4 sub-brands, helped GMC pickups reach record sales, and transitioned Buick’s portfolio toward SUVs.
Earlier this year, Aldred was named to a role focused on modernizing customer experience and driving growth across multiple GM business areas, including GM Energy, GM Envolve, OnStar, Customer Care and Aftersales, and Digital Sales and Service.
