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Ford tackles electric vehicle supply bottlenecks with new partner’s support

Ford has recently teamed with Rockwell, a top industrial automation startup, to help it overcome EV manufacturing bottlenecks and fulfill the overwhelmingly high demand for zero-emission cars as the race to gain electric vehicles intensifies.

Ford has sold 31,144 Mustang Mach-Es, 11,196 F-150 Lightnings, and 5,157 E-Transit vans so far this year (through October 2022), maintaining its position as the second-best-selling EV brand in the United States.

Jim Farley, the CEO, desires more, nevertheless. Farley wants Ford to create EV components like electric motors and batteries in-house to remain competitive as the automaker trails Tesla in U.S. EV sales, a nod to automakers’ early manufacturing ambitions.

Ford claims that as it ramps up manufacturing to two million units by 2026, it will hit its goal of a 600,000 run rate by the end of the year. The partnership between Ford and Rockwell will help meet the growing demand for its EVs while supporting in successful on-time launches despite supply chain challenges.

For Ford’s upcoming three EV assembly lines, Rockwell will serve as its “vehicle operations key controls and solutions source,” according to the press announcement. According to Rockwell, Ford will benefit from increased responsiveness, shorter lead times, lower prices, and higher quality across the whole supply chain.

Jane Barr, Rockwell’s VP of global industry accounts, says the business is thrilled to help Ford accelerate the rollout of electric vehicles. As well as incorporating its systems approach to guarantee that EV production complies with the most recent industry standards, laws, and customer expectations.


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Jaelyn Campbell
Jaelyn Campbell
Jaelyn Campbell is a staff writer/reporter for CBT News. She is a recent honors cum laude graduate with a BFA in Mass Media from Valdosta State University. Jaelyn is an enthusiastic creator with more than four years of experience in corporate communications, editing, broadcasting, and writing. Her articles in The Spectator, her hometown newspaper, changed how people perceive virtual reality. She connects her readers to the facts while providing them a voice to understand the challenges of being an entrepreneur in the digital world.

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