Electric vehicle maker Fisker revealed that the business is developing a Dealer Partnership model in North America to expand its sales and delivery network in addition to its direct-to-consumer distribution strategy.
The dealer model aims to provide dealers with a larger market region that can sustain prices without concern for local competition. Additionally, the model will enable dealers to offer Fisker vehicle pricing to their customers without haggling.
The California-based company only has two showrooms in North America: one in Los Angeles and the other in New York. The company sells vehicles throughout the U.S. and Canada, excluding some European markets.
“We are evolving our business model and intend to add as many as 50 dealer partners in the U.S. and Canada and a similar number of dealer locations in Europe this year,” said Henrik Fisker, the CEO of Fisker.
By the end of Q1 2024, the company expects to work with partners who emphasize delivering excellent customer satisfaction, providing streamlined customer support and service, and expanding test-drive opportunities as the range of Frisker models and trim levels expands.
The company doesn’t intend to mandate its dealer partners to undertake significant, expensive, or time-consuming renovations to their current facilities in line with its sustainability mission. Furthermore, the company has created corporate identity elements that can be delivered immediately to enable its dealer partners to start selling and providing support as soon as possible. Moreover, Fisker intends to keep operating its own Fisker Lounges in international countries, allowing patrons to interact with the brand and provide sales leads that the business may forward to its dealers.
