On the Dash:
- Ferrari enters the EV market with a $640,000 five-seat performance sedan due in Q4 2026.
- The launch contrasts with Porsche and Lamborghini, which have both scaled back EV plans.
- Ferrari extended its seven-year maintenance program and an eight-year powertrain warranty to the Luce.
Ferrari unveiled its first fully electric car on Monday in Rome. The Luce, Italian for light, is a $640,000 five-seat performance sedan with more than 1,000 horsepower.
The launch comes as rivals pull back on electric vehicle plans. Porsche delayed its EV rollout last year amid weak demand, a move that cost parent company Volkswagen roughly $6 billion. Lamborghini canceled its planned Lanzador EV in 2026, shifting to a hybrid instead.
“It’s the result of five years of work,” CEO Benedetto Vigna told more than 200 reporters gathered in Rome, according to Reuters.
The Luce has four electric motors delivering 1,050 horsepower and a top speed of 192 mph. It can go from 0 to 60 in 2.5 seconds and has a range of more than 310 miles.
For the design, Ferrari brought in LoveFrom, the creative design firm led by former Apple design chief Jony Ive and Marc Newson. It’s the first time Ferrari has brought in outside designers to lead a production car project.
Ferrari says the Luce was designed to stand out from the moment you start the car. While most modern cars feature keyless entry, the Luce takes a physical key made from Gorilla Glass. When docked, a yellow surge animates across the interface.
The Luce also features mechanical buttons, dials, and toggles throughout the cabin. It’s a sharp departure from the all-digital touchscreen design found in Teslas and Chinese EVs.
To give drivers a full-sensory experience, the Luce amplifies vibrations from its EV powertrain. Ferrari developed and patented the system to preserve driving emotion without artificial noise. Sound level adjusts based on drive mode and paddle input.
Ferrari is extending its seven-year maintenance program to the Luce. The program covers all routine maintenance for the first seven years of the car’s life, with inspections every 20,000 kilometers or once annually, regardless of mileage. The Luce also comes with a dedicated eight-year warranty covering the battery pack, front and rear axles and charging system.
Deliveries are scheduled to begin in the fourth quarter of 2026.
