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David Spisak says dealers must audit for AI, launches new show on CBT News
Shoppers are using AI tools to research vehicles before they reach a dealership website, and many stores are not set up to be found. Dealers who haven't audited their sites...
Car salesperson performance holds steady as buyer satisfaction slips
On the Dash:
Car salesperson performance held steady from Q2 to Q3, CDK found.
Ease of Purchase hit its 2026 low in September at 79%.
Product expertise and trust scores...
Raul Tomsa brings management experience back to the showroom floor
For automotive salespeople considering social media, going viral isn't the only measure of success. Raul Tomsa, known online as “Vincierge,” believes consistent content can put a salesperson in front of...
Car shopping is changing: Is your dealership still discoverable
The way consumers search for vehicles is changing, and AI is becoming a bigger part of that process. Traditional search engines, automotive marketplaces and dealership websites remain important, but consumers...
