How to prevent turnover from costing your dealership | 5 Steps for Dealing with Aggressive Customers | How Machine Learning and AI are Boosting Marketing Efficiency

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On today’s CBT Newscast for Friday, September 22nd, 2017:

Isabelle Helms: How to prevent turnover from costing your dealership
Say your dealership is trying to find ways to spend less money while at the same time making more. According to Isabelle Helms, VP of Research and Market Intelligence with Cox Automotive, the 2017 Dealership Staffing Study finds that there is one expensive issue that’s preventing any dealership from reducing cost and maximizing profitability.
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5 Steps for Dealing with Aggressive Customers
In the dealership world, we all have to deal with aggressive customers from time-to-time. Although you are more likely to encounter an aggressive customer on the service side of the dealership, every employee needs to be prepared to diffuse a hostile situation.
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How Machine Learning and AI are Boosting Marketing Efficiency and Slashing Waste
Once the domain of computer scientists and researchers, the power of machine learning and artificial intelligence is now bringing countless benefits to professionals of all kinds – and that certainly includes automotive marketers. If you haven’t yet explored this powerful tool, now is the time. Read More

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