Say your dealership is trying to find ways to spend less money while at the same time making more. According to Isabelle Helms, VP of Research and Market Intelligence with Cox Automotive, the 2017 Dealership Staffing Study finds that there is one expensive issue that’s preventing any dealership from reducing cost and maximizing profitability.
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As competition intensifies in automotive retail, agencies are rethinking how they approach media buying and client retention. Amol Waishampayan, Co-Founder of fullthrottle.ai, says agencies that move beyond general-purpose demand-side platforms...
Sales performance continues to be shaped by new technology but that can also introduce gaps in execution and accountability that go all the way to the top. On this episode of...
Social media has become a key sales driver for dealerships. As consumer behavior shifts and competition increases, digital content now acts as a direct funnel for leads, trust, and revenue.
In...
The demo drive remains one of the most critical steps in a dealership’s sales process, yet it is often rushed or overlooked. On today's episode of CBT Now, Sean Gardner, instructor...